Build a robust understanding of Adobe’s DC product offerings, user base, growth surfaces, monetization flows and customer purchase motivations
Identify journeys, messaging and offer matrices that will improve acquisition, upsell, cross-sell and retention ARR by auditing current flows, using existing data insights or commissioning new analytics projects
Prioritize the biggest bets and identify contributing teams and dependencies to unlock those opportunities
Generate cross-functional alignment and drive trade-off conversations such that all contributing teams are motivated to support the identified monetization bets
Translate company-wide strategies like new product launches, or audience-based selling, into monetization strategy implications and work with partner teams to implement
Translate commerce platform product releases (e.g. new checkout flow) into implications for DC monetization flows and work with partner teams to implement
Monitor external industry trends and integrate their influence into the planning process
Distill progress and blockers for executives with an eye on materiality
Requirements
BS/BA with 10+ years of experience in product led growth strategy, product marketing, product management or tech focused management consulting; MBA preferred
Expertise in monetization business models and testing and optimization of customer experiences to deliver against revenue goals
Demonstrated excellence in insights driven critical thinking and ability to parse out big bets from smaller ones
Highly skilled in navigating organizational complexity, influencing product roadmaps and running several high impact initiatives simultaneously
Strong executive presence and communication
Global cultural awareness and experience with global teams
Benefits
Health insurance
401(k) matching
Flexible working hours
Paid time off
Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product led growth strategyproduct marketingproduct managementmonetization business modelscustomer experience optimizationdata insightsanalytics projectscritical thinkinginfluencing product roadmapshigh impact initiatives
Soft skills
organizational complexity navigationexecutive presencecommunicationglobal cultural awarenesscross-functional alignmenttrade-off conversationsmotivation of teamsstrategic translationinsights driven thinkingprioritization