Strategy

• Build a robust understanding of Adobe’s DC product offerings, user base, growth surfaces, monetization flows and customer purchase motivations
• Identify journeys, messaging and offer matrices that will improve acquisition, upsell, cross-sell and retention ARR by auditing current flows, using existing data insights or commissioning new analytics projects
• Prioritize the biggest bets and identify contributing teams and dependencies to unlock those opportunities
• Generate cross-functional alignment and drive trade-off conversations such that all contributing teams are motivated to support the identified monetization bets
• Translate company-wide strategies like new product launches, or audience-based selling, into monetization strategy implications and work with partner teams to implement
• Translate commerce platform product releases (e.g. new checkout flow) into implications for DC monetization flows and work with partner teams to implement
• Monitor external industry trends and integrate their influence into the planning process
• Distill progress and blockers for executives with an eye on materiality

Principal Monetization Strategy Manager

Strategic Advisor

Director, Strategic Initiatives

Business Strategy and Initiative Manager – Integration Manager

Industry Strategy Director – High Tech B2B

Commercial Third Party Data Strategy Manager