Lead Analyst, Growth Marketing Applied Analytics
Adobe
full-time
Posted on:
Location Type: Office
Location: San Jose • California • 🇺🇸 United States
Visit company websiteSalary
💰 $128,600 - $234,200 per year
Job Level
Senior
Tech Stack
CloudSQL
About the role
- Serve as a strategic partner sitting at the intersection of the business and marketing, ensuring alignment and integration across initiatives.
- Lead applied analytics initiatives passionate about paid media optimization and marketing strategy for the Creative Cloud segment.
- Distill and synthesize qualitative and quantitative data (1st and 3rd party) to build actionable marketing models and customer intelligence.
- Collaborate cross-functionally with LCM, GTM, PMM, and Media teams to align on strategy, marketing goals, audience segmentation, and performance metrics.
- Develop and implement data-driven strategies for identifying growth opportunities and improving return on investment across paid media and other marketing channels.
- Develop benchmark and metric structure, allowing for weekly performance analysis and quarterly planning.
- Guide the development of learning agendas to facilitate action and accountability across marketing and sales organizations.
- Solve complex analytical and quantitative problems, conduct research, develop hypotheses, and synthesize recommendations.
- Clearly communicate findings and recommendations, presenting complex concepts and data to diverse audiences.
Requirements
- 10+ years of experience in marketing analytics
- Degree or equivalent experience in Marketing, Statistics, Finance, Computer Science, or a related field
- Deep domain expertise in marketing strategy, paid media, and measurement approaches
- Ability to translate asks from marketing partners into technical requirements and drive cross-functional projects
- Expertise in SQL, Advanced Excel, and data-driven storytelling
- Early adopter of AI technologies in predictive, prescriptive, and descriptive analytics
- Outstanding collaborator involvement, demonstrating a proven history of guiding measurement strategy and analysis with senior leadership.
Benefits
- Health insurance
- 401(k) matching
- Professional development opportunities
- Flexible work hours
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing analyticsSQLAdvanced Exceldata-driven storytellingpaid media optimizationcustomer intelligencequantitative analysisqualitative analysisdata-driven strategieshypothesis development
Soft skills
collaborationcommunicationproblem-solvingstrategic thinkingleadershipaccountabilitycross-functional project managementpresentation skillssynthesis of recommendationsguiding measurement strategy