Senior Product Marketing Manager, Higher Education

Adobe

Senior Product Marketing Manager leading Adobe’s Higher Education deployment and access marketing. Translating institutional insights into cross-platform positioning, launches, and adoption strategies.

Posted 9/7/2026full-timeSan Francisco • California, Washington • 🇺🇸 United StatesSenior💰 $120,700 - $219,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in product marketing strategy, particularly within B2B SaaS and enterprise software, with a focus on Higher Education initiatives. Proven ability to develop positioning, messaging, and customer-facing content while collaborating with cross-functional teams to drive product adoption and engagement.

Highest-signal resume keywords

Product Marketing StrategyPositioning And Messaging DevelopmentCross-Functional Team CollaborationCustomer Research SynthesisHigher Education Ecosystem Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingB2B SaaSEnterprise SoftwareCustomer Insights TranslationLaunch Strategy DevelopmentCompetitive Intelligence AnalysisMetrics TrackingDeployment And Access CapabilitiesIdentity ManagementLicensing And Administration

Soft Skills

StorytellingCommunicationInfluencing Without AuthoritySimplifying Complex ConceptsCross-Product Narrative Development

Industry Keywords

Higher EducationProduct LifecycleCustomer SuccessGTM TeamsField Feedback

About the role

Key responsibilities & impact

Lead product marketing strategy for cross-platform Higher Education initiatives and Deployment & Access capabilities for IT administrators
Develop positioning, messaging, segmentation, personas, and buyer journeys
Synthesize customer research, competitive intelligence, industry trends, product usage, and field feedback
Develop understanding of institutional use of Adobe across deployment, identity management, licensing, access, and administration
Translate customer needs and market insights into product marketing recommendations
Lead planning and readiness for cross-platform and Deployment & Access initiatives
Develop positioning, messaging, launch narratives, and customer-facing content
Partner with product development, engineering, customer success, sales, marketing, and education GTM teams
Enable GTM and Sales teams with messaging and assets
Define and track adoption, engagement, and business-impact metrics

Requirements

What you’ll need

8+ years of product marketing experience within B2B SaaS or enterprise software
Experience developing positioning, messaging, and launch strategies across multiple products, platforms, or product teams
Experience partnering with Product Management throughout the product lifecycle and translating customer and competitive insights into recommendations
Strong storytelling and communication skills
Ability to simplify complex technical concepts and develop cohesive cross-product narratives
Demonstrated ability to influence and align cross-functional teams without direct authority
Experience within Higher Education or enterprise technology ecosystems is preferred

Benefits

Comp & perks

Annual Incentive Plan (AIP)
Certain roles may be eligible for a new hire equity award
Comprehensive benefits programs
Accommodation support for applicants with disabilities or special needs