VP of Shopper Marketing

adm Group

VP of Shopper Marketing overseeing strategic growth and commercial performance for shopper marketing in the Americas. Leading client relationships and team performance in retail strategy.

Posted 6/2/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $200,000 per yearWebsite

About the role

Key responsibilities & impact

Define and lead an Americas-wide shopper marketing strategy aligned to client priorities and growth objectives
Translate shopper insight into scalable, commercially impactful strategies
Ensure consistency and adoption of global shopper marketing frameworks across Americas clients
Drive sustainable revenue growth through expansion of shopper marketing scope with existing clients
Identify white-space opportunities to unlock incremental revenue and capability expansion
Lead strategic new business initiatives, including multi-market pitches and shopper capability programs
Act as a senior strategic advisor to client leadership teams
Partner with clients to assess shopper marketing maturity and co-develop capability roadmaps
Design and deliver joint workshops, training, and transformation initiatives that drive value and revenue
Lead, mentor, and inspire a high-performing Americas shopper marketing community
Build future-ready capability across insight, strategy, activation, and measurement
Foster a collaborative, entrepreneurial culture with a strong sense of ownership and accountability
Champion innovation across omnichannel planning, retail media, and data-led activation
Develop and deliver thought leadership through executive briefings, client events, and industry forums
Position the business as a long-term strategic partner in shopper transformation, not just execution
Partner closely with insight, analytics, activation, and commercial teams to deliver integrated solutions
Align Americas initiatives with global frameworks and best practice
Embed shopper-first thinking across client engagements and internal teams

Requirements

What you’ll need

Proven senior leadership experience in shopper marketing, retail strategy, or related disciplines
Deep understanding of CPG, US and Latin American retail environments, and shopper decision-making
Strong commercial acumen with a track record of revenue growth
Experience leading multi-market teams and complex client engagements across the Americas
Consultancy mindset with the ability to influence at C-suite and senior client levels
Strong communicator able to translate insight into compelling strategic narratives

Benefits

Comp & perks

Opportunity to drive significant revenue growth across major global brands
Operate at executive level within a globally connected agency
Influence shopper strategy across markets and channels
Shape long-term client partnerships
Play a central role in the commercial success of the agency
Equal opportunities employer with accommodations available

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

shopper marketing strategyrevenue growthclient engagementmulti-market pitchescapability roadmapsworkshopstrainingdata-led activationomnichannel planningstrategic narratives

Soft Skills

leadershipmentoringcollaborationentrepreneurial mindsetownershipaccountabilitycommunicationinfluencestrategic advisinginnovation