Adler Planetarium

Chief Marketing Officer

• Translate institutional-level strategy into detailed multi-channel plans (digital, print, onsite, and out-of-home) to drive attendance and revenue, and champion exhibitions, sky shows, membership, and other institutional initiatives.
• Manage the museum-wide campaign calendar and coordinate cross-departmentally with exhibitions, programs, guest experience, and advancement.
• Direct audience segmentation, email automation and marketing streams, and performance optimization.
• Serve as the primary owner of website content; optimize user experience (UX) pathways; improve marketing workflows/automation; and manage performance analytics, KPI dashboards, SEO, paid media, and data-driven email streams.
• Deliver regular reporting on campaign and channel performance to support ad spend and strategy optimization and inform future planning.
• Lead cross-functional content planning sessions, partner with creative teams to build high-quality multimedia content, and coordinate with the marketing team and other science and technical experts to ensure accuracy and brand consistency.
• Provide day-to-day oversight, coaching, and professional development for a growing marketing team while effectively managing timelines and approvals.

Associate Director of Marketing