Senior Specialist, Search Engine Optimization

adidas

Senior Specialist SEO driving organic search visibility and revenue across adidas Emerging Markets eCommerce. Collaborating with regional and global stakeholders to execute scalable SEO initiatives.

Posted 7/29/2026full-timeCairo • 🇪🇬 EgyptSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Technical SEO, including Crawling, Indexation, and Structured Data, while effectively collaborating with cross-functional teams to enhance Organic Visibility and drive Revenue growth across eCommerce platforms.

Highest-signal resume keywords

Technical SEO ExpertiseExperience With SEO ToolsECommerce SEO ExperienceAgile Development ExperienceFluent English Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CrawlingIndexationCanonicalizationRedirectsStructured DataInternal LinkingPage SpeedSEO AuditsKeyword ResearchCompetitor Analysis

Tools & Technologies

Google Search ConsoleKeyword PlannerScreaming FrogAhrefsGoogle AnalyticsAdobe AnalyticsLooker StudioPower BI

Industry Keywords

SEO StrategiesDigital MarketingECommerceProduct Listing PagesInternational SEOAI SearchGenerative SearchCausal Impact Analysis

About the role

Key responsibilities & impact

Support the development and execution of SEO strategies to grow organic traffic and revenue across adidas Emerging Markets.
Identify growth opportunities across priority categories, franchises and product listing pages, including non-brand search demand.
Conduct keyword research, search intent analysis and competitor reviews to inform PLP (Product Listing Page) optimisation, content recommendations and internal linking priorities.
Work with internal stakeholders to develop and execute digital PR and GEO (Generative Engine Optimization) initiatives that strengthen organic visibility and AI visibility.
Monitor organic performance across markets, categories and page types, and provide clear insights on what is driving growth or decline.
Conduct technical SEO audits to identify issues related to crawling, indexation, rendering, canonicalization, internal linking, structured data, site speed and Core Web Vitals.
Analyse Google Search Console, log files, crawling data and site performance reports to diagnose SEO issues and prioritise fixes.
Work with global product, platform and development teams to resolve technical SEO issues and improve site health.
Identify and address duplicate content, cannibalisation and crawl efficiency issues across large-scale eCommerce sites.
Work with internal teams and external agencies to scale SEO content optimisation across multiple markets and languages.
Identify relevant publisher, media and partner opportunities that can strengthen adidas visibility across search engines and AI platforms.
Measure and report the impact of SEO activities and specific projects, clearly explaining what changed, why it changed, and what actions are recommended next.
Run SEO split tests, pre/post analysis and causal impact analysis to validate the impact of SEO changes and initiatives.
Use search data to generate insights that guide decision-making across teams such as PR, Sports Marketing, Merchandising and Business Units including Running and Football.
Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.

Requirements

What you’ll need

4+ years of experience in technical SEO, in-house or at a leading digital agency
University degree in the field of Business or equivalent
Experience with digital marketing in a brand environment
Experience working with Agile development teams
Experience in eCommerce environment
Strong understanding of technical SEO, including crawling, indexation, canonicalization, redirects, rendering, structured data, internal linking and page speed.
Understanding of international SEO considerations, including URL structures, localization, hreflang and multi-market site performance.
Experience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs and AI tracking tools
Experience with reporting tools such as Google Analytics, Adobe Analytics, Looker Studio, Power BI or similar.
Experience with eCommerce SEO, especially product listing pages, faceted navigation, category pages, metadata, content optimisation and internal linking
Understanding of causal impact analysis and SEO testing
Understanding of AI search, generative search, answer engines or GEO / AEO measurement is a plus.
Experience conducting SEO tech audits, log file analysis and Javascript SEO
Fluent English, both verbally and written.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities