Head of Growth
BreakAway Data
Product Manager - Footwear SMU
adidas
full-time
Posted on:
Origin: • 🇺🇸 United States • Oregon
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Be the consumer and sport expert for the Sportswear and Running category.
- Execute the footwear category direction.
- Collaborate with all creation functions to deliver Sportswear and Running product concepts.
- Create ranges within the category from both an image and commercial point of view.
- Bring consumer, sport lifestyle and North American specific insights into your footwear concepts.
- Proactively manage footwear range direction in close collaboration with Category Director.
- Propose a clear strategy for the range and how to move it on.
- Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market.
- Independently manage creation projects ranging from commercial footwear to limited release footwear from brief to product launch.
- Partner and collaborate with design and development to bring concepts to market.
- Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient SMU product creation process; ensure product excellence.
- Collaborate with other creation teams both globally and locally to execute cross-business unit packs focused on North American sport, cultural moments and key account needs.
- Navigate and drive the world of special make ups (SMU).
- Be a competent partner for product discussions with markets and retailers.
- Actively analyse business, draw conclusions and propose action steps.
- Be the to go person for consumer insights and knowledge.
- Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content.
- Identify projects to optimize category performance; work independently and steer to conclusion.
Requirements
- Strong understanding of product, trend, consumer insights, sport and fashion.
- Ability to take data and insights into product brief/concept.
- Good level of product expertise to create industry leading products.
- Creative mindset to foster out of the box thinking an conclusions.
- Communicate information clear and effectively – negotiate skillfully.
- Cooperate well and effectively to maintain and develop trustful relationships.
- Understand and stay close to the North American Gen Z consumer.
- Work independently as well as part of a team.
- Be inclusive and open to diverse ideas.
- Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment.
- Good Understanding of the Sportswear and Running category.
- Strong analytical skills, be solution driven and result oriented.
- Ability to travel.
- Actively interested in lifestyle and/or fashion.
- Passion for sport.
- College degree, preferably in marketing/business /textile/fashion.
- Minimum of 3-5 years Product Marketing experience with APP, FTW or ACC background.
- Experience in trade, vertical retail business model or sales is helpful.
- Fluent in English.
- PC skills (MS Office programs, especially PowerPoint and Excel).
