adidas

Product Manager - Footwear SMU

adidas

full-time

Posted on:

Location: Oregon • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Be the consumer and sport expert for the Sportswear and Running category.
  • Execute the footwear category direction.
  • Collaborate with all creation functions to deliver Sportswear and Running product concepts.
  • Create ranges within the category from both an image and commercial point of view.
  • Bring consumer, sport lifestyle and North American specific insights into your footwear concepts.
  • Proactively manage footwear range direction in close collaboration with Category Director.
  • Propose a clear strategy for the range and how to move it on.
  • Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market.
  • Independently manage creation projects ranging from commercial footwear to limited release footwear from brief to product launch.
  • Partner and collaborate with design and development to bring concepts to market.
  • Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient SMU product creation process; ensure product excellence.
  • Collaborate with other creation teams both globally and locally to execute cross-business unit packs focused on North American sport, cultural moments and key account needs.
  • Navigate and drive the world of special make ups (SMU).
  • Be a competent partner for product discussions with markets and retailers.
  • Actively analyse business, draw conclusions and propose action steps.
  • Be the to go person for consumer insights and knowledge.
  • Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content.
  • Identify projects to optimize category performance; work independently and steer to conclusion.

Requirements

  • Strong understanding of product, trend, consumer insights, sport and fashion.
  • Ability to take data and insights into product brief/concept.
  • Good level of product expertise to create industry leading products.
  • Creative mindset to foster out of the box thinking an conclusions.
  • Communicate information clear and effectively – negotiate skillfully.
  • Cooperate well and effectively to maintain and develop trustful relationships.
  • Understand and stay close to the North American Gen Z consumer.
  • Work independently as well as part of a team.
  • Be inclusive and open to diverse ideas.
  • Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment.
  • Good Understanding of the Sportswear and Running category.
  • Strong analytical skills, be solution driven and result oriented.
  • Ability to travel.
  • Actively interested in lifestyle and/or fashion.
  • Passion for sport.
  • College degree, preferably in marketing/business /textile/fashion.
  • Minimum of 3-5 years Product Marketing experience with APP, FTW or ACC background.
  • Experience in trade, vertical retail business model or sales is helpful.
  • Fluent in English.
  • PC skills (MS Office programs, especially PowerPoint and Excel).