adidas

Manager, Omni-Channel Marketing Activation

adidas

contract

Posted on:

Location Type: Office

Location: Melbourne • Australia

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About the role

  • Drive brand excellence in a fast-paced, multi-brand environment by increasing sales performance and brand visibility at key points of sale.
  • Develop and execute account marketing strategies aligned with global brand direction and commercial goals
  • Plan and deliver integrated marketing campaigns, promotions, and in-store executions
  • Manage local content creation in partnership with Brand teams and agencies
  • Lead retail activations, events, and athlete collaborations that drive sell-out and brand heat
  • Partner closely with Key Account Managers to deliver initiatives on time and to KPI
  • Manage POS implementation for campaigns and new or refurbished store openings
  • Oversee account marketing budgets, forecasting, and ROI tracking
  • Evaluate campaign performance and share insights to optimize future execution
  • Ensure consistent application of global and local brand guidelines
  • Support VM training initiatives and incorporate sales feedback into planning

Requirements

  • University degree in Business, preferably with a Marketing focus
  • 6+ years of relevant marketing experience
  • Background in consumer-driven industries (apparel, fashion, footwear, or FMCG preferred)
  • Exposure to advertising, sales, and marketing environments
  • Proven experience in brand activation and trade marketing (sports or fashion preferred)
  • Strong computer skills (Microsoft Word, Excel, PowerPoint, Outlook)
  • Highly organized, detail-oriented, and adaptable
  • Excellent written and verbal communication skills
  • Account management experience is an advantage.
Benefits
  • AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.
  • JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.
  • WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
  • At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account marketing strategiesintegrated marketing campaignscontent creationretail activationsbudget managementforecastingROI trackingcampaign performance evaluationbrand activationtrade marketing
Soft Skills
highly organizeddetail-orientedadaptableexcellent written communicationexcellent verbal communication
Certifications
University degree in BusinessMarketing focus