adidas

Director, Content Planning

adidas

full-time

Posted on:

Location Type: Office

Location: Shanghai • China

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Job Level

Lead

About the role

  • Accountable for content strategy, storytelling framework, and content execution planning
  • Define and drive the content planning framework for digital top products, eCommerce content, and storytelling initiatives.
  • Develop content calendars aligned with business objectives and brand storytelling arcs.
  • Establish the narrative and storytelling approach for brand and product content, ensuring consistency with global brand voice and local relevance.
  • Lead creative teams to translate content plans into compelling visual and copy executions plan.
  • Collaborate with content production team to ensure right execution cross internal, external agencies, and freelancers content shoots and post-production.
  • Responsible for the planning, allocation, and tracking of the total digital marketing budget to ensure resources are efficiently invested in high-ROI content and communication initiatives, aligned with business objectives.
  • Collaborate with Finance, commercial team and Business Planning teams to ensure transparent budget governance and continuous optimization.
  • As a Team Manager of 6-7 people, you will lead and develop a high-performing team to achieve departmental goals and objectives.

Requirements

  • Minimum 8+ year experience in digital marketing, eCommerce, or focusing on content marketing deeply; preferably with a background in sporting goods.
  • A Bachelor’s or Master’s degree in business, marketing, or related field.
  • Strong understanding of ecommerce/digital landscape in China.
  • Solid digital expertise and Agency management experience.
  • Ecommerce Platform marketing experience & content management experience, experience in deal with MCN, KOL live stream.
  • Experience in data-driven role with strong analytical skills and fact-based orientation in decision making.
  • Ability to influence cross functional teams, cultivate relationships; Build consensus & influence business partners. Both within and outside the organization.
  • Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels and to write and prepare executive-level business correspondence.
  • A good understanding of the competitive landscape/trends in the sportswear industry.
Benefits
  • Health insurance
  • Professional development
  • Flexible work arrangements
  • Paid time off
  • Global team events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategystorytelling frameworkcontent execution planningdigital marketingeCommercecontent managementdata analysisbudget managementagency managementanalytical skills
Soft Skills
team managementinfluencerelationship buildingconsensus buildingcommunication skillscollaborationleadershipdecision makingcreativityadaptability
Certifications
Bachelor’s degreeMaster’s degree