adidas

Senior Specialist, Digital Performance Marketing

adidas

full-time

Posted on:

Location Type: Office

Location: Melbourne • Australia

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Job Level

Senior

About the role

  • Develop and execute the performance marketing strategy for adidas Pacific.
  • Lead paid campaigns to drive traffic and revenue across channels (Google Search/Shopping, Meta, TikTok, Display, Affiliates).
  • Manage local media agencies and oversee day-to-day paid operations.
  • Own a multi-million-dollar budget, ensuring strong ROI and efficient spend.
  • Drive testing, reporting, and optimization to identify growth opportunities.
  • Collaborate with analytics teams to measure effectiveness and commercial impact.
  • Align paid efforts with merchandising priorities and business goals.
  • Stay ahead of media trends and implement innovative features.
  • Deliver campaign performance reports and provide digital expertise to stakeholders.

Requirements

  • Proven experience managing large budgets across multiple paid platforms.
  • Expertise in performance media, optimization, and bid management.
  • Hands-on experience with platforms like SearchAds360, Meta Ads Manager, TikTok Ads Manager, Google Display & Video 360, and affiliate tools.
  • Strong analytical skills with Adobe Analytics or GA4.
  • Familiarity with martech (CDP, feed management, CAPI, CRM) and automation.
  • Excellent communication skills to simplify complex concepts.
  • Proactive, results-driven, and adaptable to new technologies.
  • Experience with attribution modeling/MMM is a plus.
  • 3-5 years in digital marketing and performance media.
  • Bachelor’s degree or equivalent experience.
  • Fluent in English (written and verbal).
  • Advanced MS Office skills, especially Excel.
Benefits
  • We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: This is how we win while playing fair.
  • At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingpaid campaignsoptimizationbid managementattribution modelingdigital marketinganalyticsreportingbudget managementgrowth opportunities
Soft skills
analytical skillscommunication skillsproactiveresults-drivenadaptable
Certifications
Bachelor’s degree