Senior Manager, Brand Activation
adidas
full-time
Posted on:
Location Type: Office
Location: Singapore • 🇸🇬 Singapore
Visit company websiteJob Level
Senior
About the role
- Driver of brand achievement of its mission to become the leading sports brand in the country
- Shared responsibility for local brand P/L and driving Brand Equity/Strength
- Develop formidable GTM plans by working with local and regional cross functional stakeholders and external partners
- Drive and monitor brand team to achieve Brand equity scores
- Execute strong and differentiated retail marketing plans across network of stores and ensure visual merchandising excellence
- Management of relationships with teams/athletes
- Align and synchronize specific market needs with area direction for Price/standard margin delivery
Requirements
- Master or Degree in Marketing or Business Administration or related field
- Minimum 8 years’ experience in Marketing or Sales experience in Sporting Goods or Consumer Goods Industry
- Ideal if there is experience in at 2 areas within the following: trade marketing, brand communications, media planning, visual merchandising
- PC literature
- Excellent oral and written communication skills in English and local languages
- Preferable experience in the sport or clothing industry
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Wellness programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketingsalestrade marketingbrand communicationsmedia planningvisual merchandisingP/L managementGTM planningretail marketing
Soft skills
communication skillsrelationship managementteam managementcross-functional collaboration
Certifications
Master's degreeDegree in MarketingDegree in Business Administration