adidas

Manager, Sports Marketing

adidas

full-time

Posted on:

Location Type: Office

Location: Auckland • 🇳🇿 New Zealand

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Job Level

Mid-LevelSenior

About the role

  • Lead the development and execution of the local Sports Marketing Plan in line with business objectives and global Sports Marketing strategy
  • Identify market opportunities aligned to Brand objectives and collaborate with Brand Comms to bring them to life across New Zealand
  • Build strategic recommendations for, and manage, a diverse partner portfolio that supports key categories and commercial priorities
  • Oversee local strategy, access, and execution of the NZR partnership across the Pacific Market
  • Ensure all partners consistently reflect adidas brand positioning both on and off the sporting landscape
  • Manage contract negotiations in line with budget parameters, market value, and strategic priorities
  • Ensure all Sports Marketing contracts and operations comply with global Sports Marketing Policy
  • Integrate local partners into key brand initiatives and campaigns
  • Develop and deliver best-in-class leveraging plans to maximise partner and brand impact
  • Lead, coach, and develop the Sports Marketing team, ensuring alignment to objectives and effective workload management
  • Own and manage the local partner budget
  • Supervise all local partner-related activities in close collaboration with the Brand team
  • Execute a cross-category leveraging approach across the Sports Marketing portfolio
  • Deliver industry-leading day-to-day service to contracted partners
  • Build and maintain strong relationships with key industry stakeholders
  • Ensure teams and partners wear and represent adidas products in line with Brand Plans, reinforcing adidas as the leading performance brand
  • Provide on-the-ground support for ad hoc Sports Marketing activity as required

Requirements

  • University degree in Marketing or a related field
  • Minimum 5 years’ experience in the sports marketing industry
  • Established industry network with demonstrated stakeholder management success
Benefits
  • AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sports marketingcontract negotiationbudget managementstrategic planningpartner managementcampaign executionmarket analysisstakeholder managementleveraging plansperformance brand strategy
Soft skills
leadershipcoachingrelationship buildingcollaborationcommunicationworkload managementstrategic thinkingproblem-solvingteam alignmentservice orientation
Certifications
university degree in Marketing