Senior Specialist, Retail Marketing – Golf Brand
adidas
full-time
Posted on:
Location Type: Office
Location: Seoul • 🇰🇷 South Korea
Visit company websiteJob Level
Senior
About the role
- To drive the best Retail stores and environment in the market by executing Seasonal ISC/POP plan and Visual Merchandising activities into the market field
- Visual Merchandising execution
- Schedule & budget management of visual merchandising agency
- Manage Visual merchandising plan and execution, which is aligned with Brand direction/Strategy
- Seasonal and Bi-weekly Visual merchandising plan set up to increase sell thru
- Analysis and set up KPI (e.g. store sell-thru ) after applying VM plan by co-work with Sales planning team, Brand Comm, Product /CTC team and sports marketing
- VM manual training for sales, store managers with VM Agency to keep the best store condition as well as to increase sell thru
- Provide the optimized SKU plan or presentation for Apparel /Accessory and footwear to Sales merchandising team to get the best store
- Keep working on finding out the best VM practice from other brands or references to enhance brand presence
- Manage and ensure effective in store communication implementation to meet brand building objectives as well as sell-through growth target according to pre-defined calendar
- Provides comprehensive manual for campaign execution
- Guides agency /vendors to deliver quality & timely campaign execution
- Manage schedule and budget of each campaign against target
- Be responsible for retail working budget control ( POS/ POP spending and etc) and regular reporting
- Works closely with other marketing functions to leverage sales and cross-promotion with PR, Digital, and Sports Marketing
- Support store open process related things for ISC/VM
- Drive open package items of the new/renewal open store management
- Get into the direction of door lay-out in order to make ideal product arrangement following stream of consumers shopping behaviour
- Work on with VM/ISC agencies to prepare initial door open with in-store environment set up for open doors
- Manage store asset and disposal processes
Requirements
- University Graduate
- Over 5 years of experience in fashion market or visual merchandising experienced in retail
- Strong in the areas of merchandising and marketing with proven cross functional experience, across sales and retail, finance and operations
- Passion for the category
- Able to work collaboratively across different cultures
- Interior& VM knowledge
- Market knowledge of fashion or sports industry
- Excellent presentation skills
- Strong interpersonal and communication skill
- High level of MS office, photo-shop, illustrator
- Good spoken & written English a plus
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
visual merchandisingbudget managementKPI analysisSKU planningcampaign executionstore layout designinterior design knowledgemerchandisingmarketingcross-functional collaboration
Soft skills
presentation skillsinterpersonal skillscommunication skillscollaborative workpassion for fashioncultural awareness