Manager

• Execute holistic marketing activation plans for strategic wholesale partners, ensuring strong adidas brand presence across in-store and online environments.
• Build and implement seasonal trade marketing plans aligned with brand and category priorities.
• Develop and coordinate account-specific digital and offline marketing initiatives in collaboration with Digital Partners Commerce (DPC) and Performance Marketing teams.
• Partner with customer marketing teams to ensure consistent and premium adidas representation across all campaigns and platforms.
• Manage creative and media agencies for activation execution, ensuring alignment with brand guidelines and internal procurement processes.
• Deliver impactful, hyper-local campaigns that create engaging consumer experiences at retail and online.
• Partner with Visual Merchandising to optimize in-store visibility through windows, launch zones, and digital touchpoints.
• Collaborate closely with the Strategic Accounts Sales team to identify performance gaps and deploy tactical marketing initiatives that drive sell-out.
• Monitor campaign performance, track KPIs, and deliver reports assessing ROI and marketplace impact.
• Manage allocated marketing budgets in line with adidas procedures, ensuring cost efficiency and compliance.

Wholesale Activation Manager – 12-month Temporary Contract

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