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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in media buying and performance marketing, with a strong focus on managing high-budget campaigns and driving data-backed decision making. Proven ability to lead teams, optimize performance, and scale operations across multiple traffic sources and verticals.
Highest-signal resume keywords
Media BuyingPerformance MarketingData AnalysisTeam LeadershipCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementBudget ManagementPerformance MetricsScaling StrategiesCPM ModelsCPC ModelsCPL ModelsCPA ModelsFunnel DevelopmentTraffic Source Analysis
Soft Skills
CommunicationStakeholder ManagementOrganizational SkillsResults-Driven MindsetDecision-Making
Tools & Technologies
BI ToolsTracking SystemsCustom Dashboards
Industry Keywords
Affiliate MarketingPerformance TargetsRevenue StreamsProcess ImprovementStrategic Direction
About the role
Key responsibilities & impact- Scaling profitable campaigns across multiple geos and verticals.
- Owning significant budgets and performance targets.
- Leading and mentoring a team of mediabuyers.
- Driving process improvements and strategic direction.
- Own and scale high-budget campaigns across multiple traffic sources.
- Monitor, optimize, and report on performance to hit revenue & ROI targets.
- Identify and act on scaling opportunities, trends, and inefficiencies.
- Launch and test new campaigns, funnels, and angles continuously.
- Develop and execute media buying strategies aligned with company growth goals.
- Explore and validate new traffic sources, geos, and verticals.
- Drive data-backed decision making and experimentation culture.
- Work closely with BI, Product, and Creative teams to maximize performance.
- Build and manage strong relationships with partners, networks, and sales reps.
- Negotiate deals and secure exclusive opportunities / better margins.
- Identify new business opportunities and revenue streams.
- Set clear KPIs, performance expectations, and accountability structures.
- Support hiring, onboarding, and training of new team members.
- Foster a high-performance, ownership-driven culture.
- Improve internal processes, workflows, and campaign structures.
- Ensure scalability and efficiency across campaigns and team operations.
- Stay ahead of industry trends, tools, and platform changes.
Requirements
What you’ll need- 4-6+ years in media buying / performance marketing.
- Proven track record managing high-spend campaigns profitably.
- Strong analytical mindset with deep understanding of data & performance metrics.
- Hands-on experience with large budgets and scaling strategies.
- Excellent communication and stakeholder management skills.
- Highly organized, disciplined, and results-driven.
- Fluent in English (written and spoken).
- Experience managing or mentoring a team.
- Ability to translate strategy into execution.
- Strong ownership mindset - accountable for team + business results.
- Comfortable making decisions under uncertainty.
- Ability to prioritize, delegate, and scale operations.
- Nice to Have: Affiliate marketing experience.
- Experience with multiple traffic sources (Meta, Native, Display, etc.).
- Strong understanding of CPM, CPC, CPL, CPA models.
- Experience working with BI tools, tracking systems, or custom dashboards.
- Basic creative / funnel understanding.
Benefits
Comp & perks- 💰 Competitive base salary + strong performance bonuses.
- 📈 Opportunity to manage large budgets and scale globally.
- 🌍 Fully remote, international team.
- 🚀 Fast-paced, high-growth environment with real impact.
- 🧠 Continuous learning and development.
