Senior Product Marketing Manager
Aderant
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Work closely with Product Managers to design, develop, and manage execution of go-to-market activities, specifically around messaging, product positioning, and creating assets that drive results
- Help define the buyer’s journey and the overall product experience as a member of the product team
- Partner with product managers and internal stakeholders to create the value proposition, the messaging, the product positioning
- Work cross-functionally to ensure appropriate assets (including pitch decks, product web pages, etc.) needed to support the marketing and sales initiatives are created
- Plan and execute on all GTM activities related to launching products and feature releases
- Develop and implement a competitive analysis program that continuously monitors industry trends, competitive updates, and general market news, and help craft appropriate messaging
- Collaborate with the global marketing and sales teams to plan, execute, and report on campaigns associated with product releases
- Set appropriate KPIs to measure the effectiveness of product marketing activities across all regions
- Develop the plans for launching new products and manage its cross-functional implementation
- Periodically communicate an update on all product marketing efforts, including results, to the leadership team
Requirements
- 5+ years of software product marketing experience
- Ability to understand technical and analytical details to craft strategies
- Experience in cross-functional collaboration and consensus-building to drive results
- Exceptional written, verbal, and presentation skills
- Well organized, with an obsession for detail
- Knowledge and understanding of web technology and marketing concepts
- Experience in the professional services market is a strong asset
- Ability to travel up to 15% of the time