Campaign Manager – Social Media, Influencer Marketing
addfame GmbH
full-time
Posted on:
Location Type: Hybrid
Location: München • Germany
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About the role
- Develop tailored campaign strategies based on the goals and target audiences of our clients
- Design creative, brand-aligned campaigns including content planning, scheduling and budget control
- Select suitable influencers, including briefing, contract negotiation and long-term relationship management
- Manage and coordinate all campaign processes — from planning to successful execution
- Analyze campaign performance using relevant KPIs and derive and implement appropriate optimization measures
- Monitor current social media and influencer trends and integrate innovative platforms and formats
- Work closely with internal teams and use resources efficiently to ensure smooth project delivery
Requirements
- Completed degree in Marketing, Business Administration, Media or Communication Studies, plus 2–3 years of professional experience in influencer marketing
- Solid experience in planning, executing and managing influencer campaigns — including briefings, contract negotiations, timelines and coordination
- Confident handling of relevant KPIs, analytical thinking and the ability to evaluate and optimize campaigns based on data
- Experience collaborating with content creators, influencers and agencies, as well as client and project management experience
- Strong affinity for social media, enthusiasm for digital trends and deep knowledge of platforms such as Instagram, TikTok and YouTube
- Strong communication skills, a good feel for audience-appropriate content and convincing expressive ability
- Very good German and English skills, both written and spoken; confident use of MS Office (especially PowerPoint and Excel); knowledge of influencer tools (e.g. Storyclash) and experience with Paid Media are a plus.
Benefits
- A modern and dynamic company culture and a varied role with lots of responsibility in an entrepreneurial environment
- Daily new challenges and the opportunity to work independently in an experienced, successful team with flat hierarchies and short decision-making paths
- Deep insights into the glamorous world of high-profile personalities combined with a creative working atmosphere in our Marketingmühle
- Numerous benefits such as corporate fitness (Wellpass), complimentary beverage selection, candy bar, unique office in our Marketingmühle, attractive discounts, team events, professional development and more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
influencer marketingcampaign planningbudget controlKPI analysisdata optimizationcontract negotiationproject managementcontent planningsocial media strategydigital trends
Soft Skills
analytical thinkingcommunication skillsrelationship managementaudience understandingexpressive abilitycollaborationcoordinationcreativityproblem-solvingadaptability