add2 GmbH

Senior Content Marketing Manager

add2 GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Düsseldorf • Germany

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Job Level

Senior

About the role

  • You develop and own comprehensive, cross-channel content marketing strategies that measurably contribute to business success
  • You work extensively on the topic of AI's influence on marketing, both internally and on client projects
  • In close collaboration with Design, Web Development and Data Analytics, you lead complex projects from concept to implementation
  • You manage strategically demanding client projects across various industries — from fintech and insurance to e-commerce
  • With your content marketing and SEO expertise, you advise internal teams and clients as an equal partner and act as the central interface to Media, Advertising, Development, Social Media and Editorial
  • You analyze existing strategies against defined KPIs, identify optimization potential and develop data-driven recommendations for action
  • You serve as a strategic sparring partner in client consulting and convince through your deep understanding of content strategies
  • Together with Project Management, you take on budget responsibility, plan resources and ensure efficient delivery
  • You actively contribute to the further development of the content team, mentor juniors and trainees and bring your experience into internal knowledge formats

Requirements

  • Several years of relevant professional experience in strategic content marketing, ideally in an agency environment or an equivalent in-house position
  • Proven success in developing and implementing data-driven content strategies
  • Fundamental understanding of the influence of AI and AI optimization
  • Confident use of Sistrix, SEMrush (or comparable tools) as well as Analytics and Search Console
  • You impress with a confident, empathetic manner — both in client communication and in interdisciplinary team collaboration
  • Passion for content marketing, SEO and CRO
  • Experience managing digital content formats (websites, blogs, newsletters, social media, video)
  • Strategic, analytical thinking combined with high initiative and an eye for quality and impact
  • Very good German language skills (written and spoken) and good English skills
Benefits
  • Urban Sports membership with employer subsidy
  • Nextbike membership with 60 free minutes per rental
  • Corporate Benefits employee discounts for various online shops
  • 2 Mental Health Days per year & regular mobile massages in the office
  • Unlimited access to training on LinkedIn Learning
  • Employee café with great coffee, drinks, a muesli bar and fresh fruit
  • Great parties, agency events and foosball tournaments
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingSEOCROdata-driven content strategiesAI optimizationstrategic project managementbudget managementanalytical thinkingdigital content management
Soft Skills
empathetic communicationinterdisciplinary collaborationstrategic thinkinginitiativementoring