Director, Audience Strategy

Acxiom

Audience Strategist at Acxiom leveraging data and identity resolution for audience strategies in digital marketing. Working across various sectors to design targeted marketing campaigns.

Posted 6/30/2026full-timeRemote • New York • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in designing and deploying audience strategies using Acxiom's data assets and third-party datasets, with a strong focus on audience segmentation, targeting frameworks, and performance metrics. Proficient in managing model development and ensuring alignment with data distribution ecosystems.

Highest-signal resume keywords

Audience Strategy DevelopmentAcxiom Data Ecosystem FamiliarityIdentity Resolution ConceptsMarketing AnalyticsModel Development and Deployment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationTargeting FrameworksResponse Propensity ModelsLifetime Value ModelsLookalike ModelsData Onboarding WorkflowsAnalytic Skillset

Tools & Technologies

Acxiom InfoBasePersonicxRealID

Industry Keywords

Programmatic MediaDigital Media EcosystemsDirect Mail ChannelsEmail ProspectingCost Efficiency Metrics

About the role

Key responsibilities & impact

Design and deploy audience strategies utilizing Acxiom's InfoBase consumer data, Personicx segmentation, and external third-party datasets for both US and global applications.
Build audiences aligned to lifecycle stage, behavioral intent, financial capacity, and psychographic attributes.
Translate client objectives into targeting frameworks spanning acquisition, suppression, lookalike, and cross-sell use cases.
Manage model development and deploy models leveraging Acxiom data assets, including:
Response and conversion propensity models
Lifetime value (LTV) models
Lookalike and expansion models built on high-value seed audiences
Ensure alignment with Acxiom's data distribution ecosystem and platform integrations.
Define and understand success metrics such as:
Match rates and identity resolution rates
Audience scalability and coverage
Response, conversion, and cost efficiency (CPA, ROI)

Requirements

What you’ll need

7 to 12 years of experience in data-driven audience strategy, marketing analytics, or identity-based activation.
Deep familiarity with Acxiom data ecosystem (InfoBase, Personicx, RealID) or similar platforms
Third-party data onboarding and enrichment workflows
Proven ability to build and activate audiences across:
Programmatic / digital media ecosystems
Direct mail channels
Email prospecting environments
Experience with identity resolution concepts and ID frameworks (hashed email, MAIDs, postal linkage).
Strong analytic skillset (this is not a data science role, but strong analytics/analyst chops are preferred).

Benefits

Comp & perks

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.