
Industry Strategist Manager
Acxiom
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Utilize in-depth product knowledge to support data & identity sales efforts
- Collaborate with cross-functional teams to determine client / prospect solutions
- Provide consultation and expertise to internal and external stakeholders
- Understand the broader Acxiom and agency strategies and how individual contributions align with organizational goals
- Proactively identify opportunities for improvement and innovation within sales support management
- Collaborate with product management on the development of new products and services based on feedback from clients / prospects
- Deepen understanding of Acxiom's products, agency offerings, direct marketing strategies, and industry dynamics
- Stay abreast of evolving trends in direct marketing, including key concepts, promotional channels, challenges, and solutions
- Enhance knowledge of the industry landscape, including trends, vertical nuances, and competitive intelligence
- Understand the differences in usage when working with regulated industry clients / prospects
Requirements
- 5+ years of managing or processing first and third party data, preferably InfoBase
- Knowledge and understanding of the role identity plays in the marketing ecosystem
- Knowledge of the offline and digital marketing landscape and the role identity plays within and across platforms
- Experience in data and identity sales support, with a proven track record of success
- Understanding of direct marketing principles, digital media applications, and industry trends
- Excellent communication and presentation abilities
- Strategic mindset, with the ability to align individual efforts with broader organizational goals
- Detail-oriented approach, with a focus on delivering high-quality solutions to complex challenges
- Ability to travel up to 25%
Benefits
- Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled)
- Flexible working hours
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data managementfirst party data processingthird party data processingidentity marketingdirect marketing principlesdigital media applicationssales supportconsultation expertiseproduct developmentcompetitive intelligence
Soft Skills
communicationpresentationstrategic mindsetdetail-orientedcollaborationinnovationproblem-solvingstakeholder engagementcross-functional teamworkproactive identification