AcuityMD

Campaign Manager, Pipeline Marketing

AcuityMD

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Run TOFU and mid-funnel nurture programs end-to-end
  • Build, manage, and iterate on HubSpot email sequences and workflows for tier 2/3 leads, reactivation campaigns, and signal-based follow-up
  • Package ABM and inbound signals into ready-to-run outbound plays for SDRs and AEs
  • Target account lists, sequences, messaging triggers — everything Sales needs to move fast on a warm signal
  • Monitor MQL-to-pipeline conversion and own the programs that accelerate lead progression
  • Stay close to what's being worked, what's stalling, and what needs a new sequence
  • Execute general demand gen programs alongside the Senior Campaign Manager — expanding channel coverage and keeping execution moving so ABM strategy stays focused
  • Divide and conquer on channel execution so ABM strategy doesn't bottleneck
  • Build, QA, and maintain HubSpot workflows, landing pages, and email sequences with documentation
  • Track and report on pipeline marketing performance across nurture, PG programs, and sales-activated campaigns — connecting marketing activity back to revenue and surfacing what's working so the team can move faster
  • Build playbooks and templates that standardize how Sales activates on marketing signals

Requirements

  • 2–4 years of experience in campaign marketing, demand generation, or marketing operations, B2B SaaS preferred
  • Strong hands-on HubSpot experience — you've built workflows, sequences, and landing pages from scratch, not just sent emails
  • Comfortable working directly with Sales — you understand how SDRs and AEs operate and what they actually need to act on a lead
  • Executes fast, documents well, and iterates without being asked
  • Detail-oriented but not precious — you move quickly and clean it up as you go
  • Organized and collaborative — you keep stakeholders informed without being managed.
Benefits
  • Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
  • Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
  • Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
  • Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
  • Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
  • Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
  • Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
  • Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign marketingdemand generationmarketing operationsworkflow buildingemail sequencinglanding page creationMQL-to-pipeline conversionpipeline marketing performance trackingABM strategy executiondocumentation
Soft Skills
collaborationorganizationdetail-orientedfast executioniterationstakeholder communication