
Director – Branding and Communications
AcuityMD
full-time
Posted on:
Location Type: Remote
Location: Massachusetts • United States
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Salary
💰 $200,000 - $240,000 per year
Job Level
About the role
- Own AcuityMD’s corporate narrative, positioning, and point of view in the market
- Define and enforce brand voice, tone, and messaging across all external touchpoints
- Set creative direction and lead design and brand partners with a clear vision
- Lead the narrative and content strategy for Flywheel, overseeing thought leadership and customer stories to ensure a cohesive, high impact conference experience
- Build and run the editorial strategy, including bylined articles and executive ghostwriting
- Define brand and comms metrics and use performance data to tie work to pipeline and revenue
- Partner with PR to sharpen storylines, improve placement quality, and drive pull through
- Set direction for social presence and content distribution across channels
- Align messaging and timing with Product Marketing,, Demand, Sales, and the exec team
Requirements
- Proven experience owning brand and communications together, or leading one with strong capability in the other
- Strong narrative and editorial judgement with the ability to spot differentiated angles
- Excellent writer who can translate complex topics into clear, credible stories
- Strong taste and creative direction skills, including managing designers or agencies
- Excellent stakeholder management and cross-team collaboration skills.
Benefits
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Applicant Tracking System Keywords
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Soft Skills
narrative judgementeditorial judgementwritingcreative directionstakeholder managementcross-team collaboration