AcuityMD

Director – Branding and Communications

AcuityMD

full-time

Posted on:

Location Type: Remote

Location: MassachusettsUnited States

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Salary

💰 $200,000 - $240,000 per year

Job Level

About the role

  • Own AcuityMD’s corporate narrative, positioning, and point of view in the market
  • Define and enforce brand voice, tone, and messaging across all external touchpoints
  • Set creative direction and lead design and brand partners with a clear vision
  • Lead the narrative and content strategy for Flywheel, overseeing thought leadership and customer stories to ensure a cohesive, high impact conference experience
  • Build and run the editorial strategy, including bylined articles and executive ghostwriting
  • Define brand and comms metrics and use performance data to tie work to pipeline and revenue
  • Partner with PR to sharpen storylines, improve placement quality, and drive pull through
  • Set direction for social presence and content distribution across channels
  • Align messaging and timing with Product Marketing,, Demand, Sales, and the exec team

Requirements

  • Proven experience owning brand and communications together, or leading one with strong capability in the other
  • Strong narrative and editorial judgement with the ability to spot differentiated angles
  • Excellent writer who can translate complex topics into clear, credible stories
  • Strong taste and creative direction skills, including managing designers or agencies
  • Excellent stakeholder management and cross-team collaboration skills.
Benefits
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Applicant Tracking System Keywords

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Soft Skills
narrative judgementeditorial judgementwritingcreative directionstakeholder managementcross-team collaboration