AcuityMD

Product Marketing Manager

AcuityMD

full-time

Posted on:

Location Type: Remote

Location: Remote • Massachusetts • 🇺🇸 United States

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Salary

💰 $140,000 - $185,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own AcuityMD’s go-to-market strategy for a product surface area in our platform.
  • Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts.
  • Build high-quality sales-enablement assets that proactively position our sales team for success.
  • Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases.
  • Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research.
  • Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases.
  • Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts.

Requirements

  • 5+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies.
  • A track record of owning go-to-market strategy for products/products suites/lines of business.
  • Strong business acumen with the ability to draw conclusions based on data.
  • Strong quantitative skills to construct customer ROI and price models.
  • Experience building competitive positioning and messaging for new products and features.
  • Experience building sales materials and marketing collateral/assets.
  • Ability to run educational and marketing campaigns for new technology.
  • Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority.
  • Excellent writing and presentation skills.
  • Ability to explain complex topics in simple terms.
  • Ability to manage deadlines and complexity and to think and problem solve analytically and creatively.
  • Strong project management skills with attention to detail.
  • Proven ability to excel in a dynamic, fast-paced environment.
  • Comfortable working virtually and independently.
Benefits
  • Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
  • Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
  • Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
  • Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
  • Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
  • Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
  • Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
  • Parental Leave: 6-12 weeks of fully-paid, flexible parental leave.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B product marketinggo-to-market strategycompetitive positioningquantitative skillscustomer ROI modelssales materialsmarketing collateraleducational campaignsSaaSproduct launches
Soft skills
business acumencross-functional collaborationrelationship buildingwriting skillspresentation skillsproblem solvingproject managementattention to detailadaptabilityindependence