Director of Sales – Industrial Vertical
Acuity
full-time
Posted on:
Location Type: Hybrid
Location: United States
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Salary
💰 $135,500 - $243,900 per year
Job Level
About the role
- Develop and recommend sales strategies based on market analysis, competitive insights, and customer needs within the industrial sector
- Evaluate go-to-market approaches—including product positioning, service models, pricing, and channel strategy—to optimize performance across industrial applications
- Provide input to Product Management for roadmap prioritization and strategic planning aligned with industrial market trends
- Monitor regulatory developments, emerging technologies, and market shifts to identify new opportunities
- Gather and synthesize field feedback to uncover product gaps and influence long-term innovation strategies
- Establish consistent operating rhythms, standard work, and best practices to drive continuous improvement
- Contribute to sales forecasting and operating expense planning
- Ensure alignment of priorities across sales and product leadership teams
- Serve as a subject-matter expert for large, complex, or national industrial projects
- Tailor sales approaches for diverse audiences, including manufacturers, engineering firms, contractors, utilities, and distributors
- Identify training, engagement, and growth opportunities within the industrial ecosystem using data-driven prioritization
- Provide coaching and guidance to the broader sales organization on best practices and integrated solutions
- Support the skills development of the direct sales team through one-on-one coaching and in-field training, focusing on industrial solutions, technical expertise, and effective selling strategies
- Present technical education content and CEU programs as needed
- Participate in industry standards, regulatory, and code-related events to maintain subject-matter expertise
- Define content for regional and national trade shows and support marketing in developing thought-leadership campaigns and sales tools
Requirements
- Bachelor’s degree in Engineering, Architecture, Business, Construction Management, or a related field.
- 5–7 years of experience in industrial markets such as manufacturing, heavy equipment, energy, or utilities
- Strong communication skills with the ability to engage technical and non-technical audiences
- Highly organized, detail-oriented, and capable of managing multiple priorities
- Demonstrated experience working across the industrial value chain (manufacturers, engineers, contractors, utilities, distributors)
- Experience with technically complex products sold through multi-channel distribution
- Strong analytical, strategic planning, and project management capabilities.
Benefits
- Health care
- Dental coverage
- Vision plans
- 401K benefits
- Commissions/incentive compensation depending on the role
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market analysissales forecastingstrategic planningproject managementdata-driven prioritizationtechnical expertiseproduct positioningservice modelspricing strategychannel strategy
Soft Skills
strong communication skillshighly organizeddetail-orientedability to manage multiple prioritiescoaching and guidanceengagement with diverse audiencessynthesizing feedbackcontinuous improvementinfluencing strategiescollaboration
Certifications
Bachelor’s degree in EngineeringBachelor’s degree in ArchitectureBachelor’s degree in BusinessBachelor’s degree in Construction Management