Acuity Insights

Events

• Lead Summit 2026: set the theme, curate agenda, recruit speakers and partners, and orchestrate end-to-end execution
• Design the annual events roadmap using data and ROI insights to prioritize investments and expansion into markets like the UK, Australia, and New Zealand
• Establish ROI discipline: evaluate events by lead quality, pipeline contribution, and brand impact and make investment recommendations
• Manage and mentor a Senior Events Marketing Specialist and provide clarity, feedback, and growth opportunities
• Collaborate across functions (Marketing Operations, Product Marketing, Content, Creative, Sales, Customer Success, RevOps) to align event goals with business outcomes
• Manage vendors, production, AV, venues, budgets, contracts, timelines, and logistics
• Experiment with formats, content, and engagement tactics; pilot new approaches and streamline processes
• Build playbooks, processes, and measurement frameworks to scale the events engine and demonstrate contribution to pipeline and brand visibility
• Report to the Director of Marketing and act as a strategic partner to senior leaders

Events Marketing Manager