Own revenue-focused demand generation – develop and execute multi-channel demand generation strategies that directly impact prospect and customer growth, focusing on pipeline creation, acceleration, and conversion.
Partner with marketing ops, rev ops, and finance to forecast, track, and report on marketing-sourced pipeline, ensuring marketing consistently delivers on revenue contribution goals.
Design and optimize integrated campaigns across digital, events, content, ABM, and partner channels to maximize ROI.
Lead content strategy that drives demand, builds category leadership and supports the buying journey.
Own the website end-to-end including performance analytics, content strategy, and conversion optimization to fuel demand and acquisition.
Partner closely with AEs and SDRs to drive accountability, process discipline, and performance to ensure consistent delivery of qualified opportunities that convert to revenue.
Closely align with marketing operations and analytics, ensuring accurate attribution, lead scoring, campaign measurement and continuous optimization based on performance data.
Manage, mentor, and inspire a high performing team while building a culture of continuous learning.

Requirements

8+ years of managing B2B SaaS demand generation with direct pipeline accountability and a proven track record of exceeding targets.
In-depth experience and knowledge of inbound and outbound channels (digital, web, content, email, ABM, events) with experience leveraging intent data and AI/GEO strategies to accelerate results.
Proven ability to work with various cross-functional stakeholders to develop integrated programs that drive measurable outcomes.
5+ years building, inspiring, and leading high-performing teams in a fast-growing tech company with global pipeline accountability.
Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using SFDC, Hubspot, Wordpress, or other marketing automation platforms.
Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows.
Exceptional organizational and written/verbal communication skills including a strong executive presence with the ability to communicate across all levels of the organization.
A bachelor’s degree in business, marketing, or related field preferred.

Benefits

Stay healthy and happy with our comprehensive medical, dental and vision plans.
You can also choose from FSA or HSA options to suit your needs.
Save for your future with our 401K plan that matches your contributions.
Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
Own a piece of the company with our #Allin Shares Program.
Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.
Take a break from work with our unlimited PTO policy to refresh and recharge.
Earn extra cash by referring qualified candidates to join our team.
Access professional and personal support through our employee assistance program.
Work from anywhere with our remote work environment that fosters collaboration and creativity.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationpipeline creationconversion optimizationcontent strategycampaign measurementlead scoringROI optimizationpipeline attributionmarketing operationslead management systems

Soft Skills

organizational skillswritten communicationverbal communicationexecutive presenceteam leadershipmentoringinspiring teamscross-functional collaborationprocess disciplinecontinuous learning