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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in DME/HME sales with a strong network and relationships within the industry, alongside a proven ability to develop strategic territory plans and achieve revenue goals. Proficient in CRM systems and skilled in conducting effective sales presentations to diverse stakeholders.
Highest-signal resume keywords
DME/HME Market KnowledgeB2B Healthcare Sales ExperienceCRM Proficiency (Salesforce, HubSpot)Sales Quota AchievementStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
DME/HME Billing KnowledgeSales Strategy DevelopmentPipeline ManagementSales PresentationsMarket Analysis
Soft Skills
Time ManagementOrganizational SkillsSelf-MotivationAdaptabilityRelationship Building
Tools & Technologies
CRM Software (HubSpot, Salesforce)Microsoft Office Suite
Industry Keywords
DMEHMEHealthcare AdministrationReimbursement FundamentalsPayer Dynamics
About the role
Key responsibilities & impact- Own the western U.S. territory: identify, prospect, and secure new business opportunities within the DME/HME space, selling to providers across respiratory, sleep/PAP, mobility, enteral, and complex rehab categories west of the Mississippi River
- Develop and execute a strategic territory plan to achieve revenue and bookings goals across the West
- Conduct effective sales presentations and product demonstrations to operational and financial decision-makers
- Build and maintain strong relationships with prospective and existing clients within the DME/HME space, with an emphasis on key western markets
- Leverage GPO and channel relationships (e.g., VGM, MHA) to drive pipeline within the territory
- Collaborate with internal teams (marketing, implementation, client services) to ensure smooth client onboarding
- Maintain accurate records of sales activities and pipeline management in CRM software (HubSpot)
- Represent ACU-Serve at industry events, conferences, and trade shows (e.g., Medtrade, VGM Heartland), including events held in the western U.S.
- Stay informed on industry trends, reimbursement and payer dynamics, market activity, and competitor positioning within the territory
Requirements
What you’ll need- Bachelor's degree in Business, Marketing, Healthcare Administration, or related field preferred
- Deep knowledge of the DME/HME market, including the full landscape of providers across all tiers (national, regional, specialty, independent), with familiarity in western U.S. markets a strong plus
- Strong existing network and meaningful professional relationships within the DME/HME community
- 3–7+ years of experience in B2B healthcare sales, preferably selling services, RCM, or technology solutions to DME/HME providers
- Working knowledge of DME/HME billing and reimbursement fundamentals (prior authorization, resupply, documentation requirements, payer mix)
- Proven track record of meeting or exceeding sales quotas
- Ability to articulate value across operational and financial stakeholders
- Strong business acumen, communication, and presentation skills
- Self-starter with excellent time management and organizational skills, comfortable managing a large, multi-state territory remotely
- Proficient in CRM systems (e.g., Salesforce, HubSpot) and Microsoft Office Suite
- Self-motivated, goal-oriented, and adaptable in a fast-paced environment
- Willingness to travel regularly throughout the western U.S. for client meetings and industry events
Benefits
Comp & perks- Competitive base salary + commission structure
- Health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and paid holidays
- Supportive, team-oriented culture
- Opportunities for professional growth and development
