Digital Marketing

• Serve as a leader, mentor, and team player—providing strategic guidance while contributing to execution.
• Define and implement Activate’s digital marketing strategy in alignment with business goals.
• Monitor industry trends and emerging technologies to keep Activate ahead of the digital curve.
• Collaborate cross-functionally with Sales, Product, and Creative to ensure unified messaging and execution.
• Oversee the development and implementation of SEO strategies to increase organic visibility and improve search rankings.
• Conduct keyword research, competitive analysis, and guide on-page/off-page optimization.
• Collaborate with content creators to ensure SEO best practices are integrated into content development.
• Lead the planning and management of paid media campaigns across Google Ads, Meta, and other digital platforms.
• Manage budgets, bid strategies, and audience targeting to maximize ROI.
• Analyze campaign performance and implement data-driven optimizations.
• Design and execute targeted email campaigns to drive engagement, conversion, and retention.
• A/B test subject lines, content, and CTAs to optimize performance.
• Monitor deliverability, open rates, click-through rates, and conversions.
• Increase brand awareness through development and implementation of a cohesive marketing plan, ensuring development and implementation aligns with Activate’s short-term and long-term objectives for global expansion.
• Manage CRM platforms (e.g. Braze, HubSpot) to enhance customer segmentation, engagement, and retention.
• Develop and optimize customer journeys and lifecycle marketing strategies.
• Leverage data insights to personalize communications and improve customer experience.

Digital Marketing Leader

Digital Marketing Manager

Area Manager – Digital Marketing, Performance Marketing

Digital Marketing Recruiter

Digital Marketing Lead – Community