Senior Paid Social Specialist

Action

Senior Paid Social Specialist managing large-scale social media campaigns across Europe. Driving performance and optimizing budgets using Smartly and Channable for a leading retail brand.

Posted 6/10/2026full-time🇳🇱 NetherlandsSeniorWebsite

About the role

Key responsibilities & impact

Translate campaign goals into social paid media strategies and set up performance-driven paid social campaigns across multiple channels
Build, automate, and optimise campaigns in Smartly, ensuring best-in-class execution and scalability
Use Channable to manage feeds and product catalogues for dynamic campaigns and DPA across regions
Manage and analyse large budgets (€100k+ per campaign) while improving ROAS, reach, and engagement
Develop structured testing plans (audiences, placements, creative) and share learnings across the organisation
Coordinate with internal teams and external media/creative partners to ensure timely, high-quality campaign delivery
Provide reporting and clear insights to guide decisions, drive growth, and shape long-term strategy

Requirements

What you’ll need

At least 4 -6 years of hands-on paid social experience, preferably at an agency or fast-paced retail environment
Extensive experience working in Smartly.io
Strong experience with Channable or similar feed management tools
Proven track record managing large campaigns with retail brands or clients across multiple countries
Experience with campaign planning, budget pacing, and cross-channel synergy
Fluent in English, with excellent communication skills and the ability to turn results into stories
Strong grasp of paid social KPIs, media buying principles, and campaign measurement
Preferably experience with creative briefing, A/B testing frameworks, and working with media partners.

Benefits

Comp & perks

A market-based salary based on a 38-hour work week
An annual bonus based on company and personal performance
24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
A temporary contract with the intention of offering you a permanent contract in the long term
Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
15% staff discount on your purchases at Action
A good pension scheme and travel expenses allowance (Zwaagdijk-Oost is traffic jam-free and only 30 minutes by car from Amsterdam)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid social media strategiescampaign optimisationbudget managementA/B testing frameworkscampaign planningmedia buying principlescampaign measurementperformance-driven campaignsdynamic campaignsROAS

Soft Skills

communication skillscollaborationanalytical skillsstorytellingstrategic thinkingproblem-solvingtime managementattention to detailadaptabilityleadership