Digital Marketing Manager
Action Property Management
full-time
Posted on:
Location Type: Hybrid
Location: Irvine • California • 🇺🇸 United States
Visit company websiteSalary
💰 $105,000 - $115,000 per year
Job Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Develop, implement, and manage a comprehensive annual digital marketing roadmap and campaigns to achieve business goals by increasing organic search rankings, drive traffic, and improving on-site engagement.
- Conduct keyword search, on-page optimization, and technical SEO audits to enhance website performance.
- Create and manage geo-targeted paid media campaigns (Google Ads, Bing, etc) with a focus on ROI and lead generation.
- Optimize marketing efforts across social media, email, SEO/SEM, and paid advertising platforms.
- Monitor, analyze, and optimize campaign performance using analytics tools.
- A/B test ad copy, landing pages, and keywords to improve conversion rates.
- Stay current with industry trends, algorithm updates, and best practices for SEO and paid advertising.
- Provide regular reports on key metrics, insights, and recommendations to the Vice President of Sales & Marketing.
- Manage the budget allocation for paid campaigns and ensure efficient spending to meet performance goals.
- Utilize Active Campaign to create and manage email marketing campaigns, including writing copy, designing templates, and tracking performance.
- Develop compelling storytelling that illustrates the value of Action Property Management services.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Design and produce marketing materials, including digital ads, website design, infographics, brochures, and presentations.
- Maintain and update brand guidelines to ensure consistency across all platforms.
- Collaborate with internal teams to conceptualize and execute creative designs that align with campaign goals.
- Track and report on key performance indicators (KPIs) for all digital marketing efforts.
- Use data-driven insights to refine marketing campaigns and improve ROI.
Requirements
- 5+ years of experience in digital marketing and graphic design, B2B functions.
- Proficiency in design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).
- MUST have experience with digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Active Campaign, Webflow, Meta Business Suite).
- Strong understanding of SEO, PPC, and social media marketing strategies.
- Excellent communication and organizational and presentation skills.
- Experience in market research and analysis.
- Project management skills to manage multiple marketing campaigns.
- Ability to foster a positive and collaborative team environment through effective communication and teamwork.
- Analytical mindset with the ability to interpret data and trends.
- Good eyes for design and visual aesthetics.
- Can support design, creative direction, shoots/ production, retouching/ editing.
- Experience in design for Digital and Print – including but not limited to: social, email, web, SMS, promotional collateral, packaging, invites etc.
- Strong in graphic design.
- Must have knowledge of HTML, CSS, and website management tools like Webflow and WordPress.
- Willing to travel within California and Texas - travel up to 10%.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Pet insurance
- 401(k) with company match
- Life and disability support
- Generous paid time off
- Vacation hours
- Sick time
- Company-observed holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketinggraphic designSEOPPCA/B testingHTMLCSSmarket researchdata analysiscampaign management
Soft skills
communicationorganizational skillspresentation skillsteamworkanalytical mindsetcollaborationcreativityproject managementstorytellingattention to detail