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About the role
Key responsibilities & impact- Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs
- Lead go-to-market for product launches from bill of materials through sales enablement
- Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms
- Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts
- Create sales plays and campaigns that drive adoption and pipeline impact
- Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights
- Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input
- Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays
- Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities
- Translate roadmap updates into customer-facing messaging that reinforces value at renewal time
- Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines
- Create messaging and content for cross-sell expansion programs within the Actian portfolio
Requirements
What you’ll need- 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories
- Experience marketing a BI or analytics product directly
- Background marketing to analytics teams, data engineers, and application developers
- Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations
- Experience with open-source communities, free trials and product-led growth models
- Hands-on experience with AI tools and workflow automation (we pay attention to this)
Benefits
Comp & perks- Health insurance
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketing managementdemand generationsales enablementcontent creationAI-driven data enrichmentnatural language processingworkflow automationcompetitive analysisproduct positioningcross-sell strategies
Soft Skills
leadershipcommunicationcollaborationstrategic thinkingcustomer engagementtraining and developmentstorytellinganalytical thinkingproject managementadaptability