Senior Product Manager, Incentives Efficiency
Instacart
Senior Product Manager – Conversion and Donation Experience
ActBlue
full-time
Posted on:
Origin: • 🇺🇸 United States • Arizona, California, Colorado
Visit company websiteSalary
💰 $141,906 - $164,145 per year
Job Level
Senior
About the role
- Own the product vision, roadmap, and execution for core fundraising experiences, including donation checkout workflows, event ticketing, and e-commerce transactions
- Drive sophisticated analysis of user behavior, conversion funnels, and revenue patterns to identify growth opportunities
- Work closely with campaigns to understand complex fundraising requirements and translate them into scalable product solutions
- Collaborate with engineering, design, data, support, customer success, marketing, legal, and finance teams to deliver end-to-end value to donors and the campaigns they support
- Communicate product strategy and results clearly to both technical and non-technical audiences
- Define, measure, and manage success through robust experimentation and metrics tracking
- Act as the connective tissue between product development and go-to-market execution
Requirements
- 5+ years of product management experience with focus on conversion optimization, user engagement, or revenue growth
- Experience in checkout/conversion flows, transaction-heavy products, event management, or e-commerce platforms
- Proven track record of building end-user experiences that drive retention and revenue
- A product mindset grounded in discovery, experimentation, and continuous improvement
- Passion for outcome-driven product development
- Experience working with geographically distributed, cross-functional product teams in the process of creating – and shipping – complex products, and you’re excited about solving complicated product challenges at scale
- Experience working in high-stakes environments where product performance directly impacts business outcomes
- Proficiency with analytics tools (Mixpanel, Google Analytics, etc.) and ability to interpret complex user data
- Strong experimentation background—A/B testing, statistical analysis, and data-driven decision making
