Field Marketing Manager
Acryl Data
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Execute field marketing strategies aligned with company objectives and sales targets, with a focus on programs that directly drive pipeline
- Manage the field marketing budget, ensuring optimal ROI on all programs and activities
- Partner with sales leadership to identify key opportunities and design targeted marketing campaigns
- Plan and execute regional marketing programs, including tradeshows, conferences, roadshows, and customer workshops, with strong attention to logistics and detail
- Drive end-to-end planning and execution of field marketing events — from initial selection and strategy through on-site management and post-event follow-up
- Own the end-to-end management of field marketing events, including community events, tradeshows, conferences, and customer events
- Manage end-to-end event logistics including booth setup, shipping, vendor coordination, and on-site execution to ensure flawless delivery
- Measure and report on event ROI and impact on pipeline generation
- Coordinate with executive and C-suite speakers on event participation, managing deadlines for abstracts, talk tracks, and deliverables with patience and persistence
- Manage relationships with marketing agencies and contractors, overseeing deliverables and ensuring programs are executed on time and on budget
- Work collaboratively with internal stakeholders and oversee external contractors and agencies to execute field marketing programs
- Partner cross-functionally with sales, product marketing, content marketing, and demand generation to align on program goals and maximize impact
- Run sales-aligned programs with a commercial lens, ensuring events and campaigns are focused on generating meetings and pipeline for the sales team
Requirements
- 7-10 years of B2B marketing experience, with at least 3-5 years focused on field marketing and events
- Hands-on experience planning and executing tradeshows, conferences, and field events — including logistics management, booth coordination, and shipping
- Demonstrated ability to partner with sales teams and approach every program with a commercial mindset — focused on generating meetings and revenue
- Experience managing external marketing agencies and contractors
- Excellent project management and organizational skills
Benefits
- Equity
- 99% coverage of medical, dental and vision insurance for US Employees
- Carrot Fertility and Family Planning
- Remote friendly
- Monthly co-working salary
- One-time home office budget
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
field marketingevent planninglogistics managementbudget managementROI measurementpipeline generationtradeshow coordinationconference managementvendor coordinationproject management
Soft Skills
collaborationcommunicationorganizational skillsattention to detailpatiencepersistencerelationship managementstrategic thinkingproblem-solvingleadership