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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in partner go-to-market strategy, program management, and cross-functional collaboration, with a strong focus on building impactful partner enablement and value propositions. Proficient in leveraging AI for enhanced productivity and strategic decision-making within the agency and SI ecosystem.
Highest-signal resume keywords
Partner Go-To-Market StrategyProgram ManagementCross-Functional CollaborationPartner EnablementAI-First Approaches
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingPartner MarketingChannel MarketingValue Proposition DevelopmentPipeline Management
Soft Skills
LeadershipPresentation SkillsStrategic ThinkingDecision-Making
Tools & Technologies
SalesforceMarketing Automation Tools
Industry Keywords
Agency EcosystemSI PracticePartner EventsCo-Sell PlaysRevenue Operations
About the role
Key responsibilities & impact- Own partner GTM strategy and narrative across the solution portfolio, and the case for why building on Acquia is the smart bet for an agency or SI practice.
- Define the partner messaging, positioning, and the tactics that will drive the most impact, coordinating across Product Marketing, Partner leadership, partner marketing, partner enablement, and the regional partner team.
- Build joint value propositions, co-sell plays, and joint Path-to-Value assets on a value-selling spine (Signal > Value > Action) that a partner's sellers can run without you in the room.
- Build partner enablement that gets used pitch decks, battlecards, solution briefs, demo narratives, campaign-in-a-box and prove adoption.
- Operate at the PMM, Partner, Sales, and RevOps team as a peer of the existing leadership, comfortable in pipeline reviews and deal desks.
- Define and report partner-sourced and partner-influenced pipeline, partner-attached deal rate, and partner-influenced revenue.
- Support partner events including travel to support key events or to collaborate in person with our partners (~15% travel)
Requirements
What you’ll need- 7+ years in product marketing, partner / channel marketing, or partner GTM, including time at a level where you owned the strategy.
- Exceptional program management and leadership. You run complex, cross-functional programs end to end. You lead the room, make decisions without waiting for consensus, and get things moving. People align to your cadence and things ship.
- Familiarity with the agency / SI ecosystem and how those businesses make money.
- A track record of building a partner or channel GTM motion from the ground up, not just maintaining one.
- A strategist, not a content marketer. You drive positioning and strategy and think critically about the moments of impact.
- AI-first ways of working. You use AI to move faster research, drafting, analysis, automation and have a clear point of view on where it helps and where it gets in the way.
- Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, whether it is a partner keynote, a co-sell pitch, or an internal readout.
- Cross-functional operating chops as a peer of sales, not a vendor to it.
Benefits
Comp & perks- competitive healthcare coverage
- wellness programs
- take it when you need it time off
- parental leave
- recognition programs