Media Manager

Acosta

Performance-driven digital marketing professional with experience in managing campaigns across various digital channels. Focused on optimizing marketing strategies in the retail media space.

Posted 5/22/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $61,500 - $76,900 per yearWebsite

Tech Stack

Tools & technologies

iOS

About the role

Key responsibilities & impact

Manage daily performance across channels including, but not limited to: SEM, programmatic, display remarketing, paid social media, affiliate and retail media platforms to deliver on campaign goals and KPIs aligned to business outcomes (e.g., ROAS, sales, NTB).
Support leadership by proposing and managing performance improvements that drive incremental revenue and retail performance across both open web and retail media ecosystems.
Utilize analytical ability to evaluate end-to-end customer experience across retailer touchpoints and digital shelf environments, identifying optimization opportunities.
Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal.
Identify areas of saturation and points of diminishing returns within audiences and platforms and recommend solutions to maximize return on ad spend.
Work with the Measurement team to continually improve the media measurement planning and reporting process including retail media attribution methodologies and platform reporting (e.g., AMC, Scintilla, 84.51° where applicable).
Understand and effectively communicate synergies across content, media activations and performance outcomes to client partners.
Maintain media budgets and provide guidance on reallocation of funds across digital platforms and channels when needed.
Manage media IOs and POs to ensure partners are paid accurately and on time.
Ensure all media tagging is correctly executed with support vendors and measurement team within DCM and GA.
Oversee activations executed by junior team members to drive customer acquisition and greatest return on investment.
Compile client research, competitive data and digital landscape information to share with broader client team on ongoing basis.
Research emerging digital platforms and communications strategies to support client recommendations.
Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to digital and retail media.
Other duties as assigned

Requirements

What you’ll need

High School Diploma/GED
Bachelor’s Degree
Bachelor’s degree preferred
2–3 years of prior experience in performance-led digital marketing with exposure to retail media or commerce media environments strongly preferred
Knowledge, Skills and Abilities
Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired
Understanding of retail media KPIs (ROAS, NTB, share of shelf, conversion rate) and attribution differences across retailer platforms is a plus
Working knowledge of excel for data mining/management, platform budgeting and planning.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Acosta Website LinkedIn All Job Openings 10,000+ employees Founded 1927 🤝 B2B 🛍️ eCommerce 🛒 Retail 💰 Venture Round on 2003-01 B2B
eCommerce
Retail Acosta is a leading sales and marketing agency that connects brands with consumers across various retail and foodservice channels. The company leverages proprietary data, integrated marketing strategies, and retail execution services to enhance brand visibility and influence purchase decisions. With over 100 years in business, Acosta helps clients navigate the complexities of both brick-and-mortar and online marketplaces, ensuring their products are positioned effectively within the competitive landscape. Media Manager 🔥 39 minutes ago 🏢🏡 Minneapolis – Hybrid 💵 $61.5k - $76.9k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior 👔 Manager 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Manage daily performance across channels including, but not limited to: SEM, programmatic, display remarketing, paid social media, affiliate and retail media platforms to deliver on campaign goals and KPIs aligned to business outcomes (e.g., ROAS, sales, NTB).
Support leadership by proposing and managing performance improvements that drive incremental revenue and retail performance across both open web and retail media ecosystems.
Utilize analytical ability to evaluate end-to-end customer experience across retailer touchpoints and digital shelf environments, identifying optimization opportunities.
Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal.
Identify areas of saturation and points of diminishing returns within audiences and platforms and recommend solutions to maximize return on ad spend.
Work with the Measurement team to continually improve the media measurement planning and reporting process including retail media attribution methodologies and platform reporting (e.g., AMC, Scintilla, 84.51° where applicable).
Understand and effectively communicate synergies across content, media activations and performance outcomes to client partners.
Maintain media budgets and provide guidance on reallocation of funds across digital platforms and channels when needed.
Manage media IOs and POs to ensure partners are paid accurately and on time.
Ensure all media tagging is correctly executed with support vendors and measurement team within DCM and GA.
Oversee activations executed by junior team members to drive customer acquisition and greatest return on investment.
Compile client research, competitive data and digital landscape information to share with broader client team on ongoing basis.
Research emerging digital platforms and communications strategies to support client recommendations.
Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to digital and retail media.
Other duties as assigned 🎯 Requirements
High School Diploma/GED
Bachelor’s Degree
Bachelor’s degree preferred
2–3 years of prior experience in performance-led digital marketing with exposure to retail media or commerce media environments strongly preferred
Knowledge, Skills and Abilities
Paid Search, Paid Social, Programmatic (including Display, Video, Native, Audio) and Retail Media Network experience (e.g., Amazon Ads, Walmart Connect, Kroger, Target Roundel) desired
Understanding of retail media KPIs (ROAS, NTB, share of shelf, conversion rate) and attribution differences across retailer platforms is a plus
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Hard Skills & Tools

performance-led digital marketingpaid searchpaid socialprogrammatic advertisingretail mediadata miningmedia campaign trackingmedia budgetingmedia reportingattribution methodologies

Soft Skills

analytical abilitycommunicationleadershiporganizational skillsclient managementresearch skillsproblem-solvingteam managementperformance improvementstrategic thinking

Certifications

Bachelor's DegreeHigh School Diploma/GED