Acosta

Senior Account Executive

Acosta

full-time

Posted on:

Location Type: Hybrid

Location: Bentonville • United States

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Salary

💰 $67,650 - $84,590 per year

Job Level

Senior

About the role

  • Own revenue performance for an assigned list of current CPG clients; develop annual account plans, set growth targets, and execute strategies to expand spend across FrontLine Marketing’s in-store display and media offerings.
  • Prospect and develop new business by researching target accounts, identifying key stakeholders, building relationships with brand and agency decision-makers, and advancing opportunities through the pipeline to close.
  • Lead consultative sales conversations to uncover business objectives, translate goals into recommended program solutions (creative, placements, timing, and budgets), and present proposals, media plans, and performance expectations.
  • Coordinate with internal teams (operations, creative, analytics, finance) to ensure programs are executed on time and on budget; communicate status, resolve issues, and deliver clear post-campaign recaps and next-step recommendations.
  • Maintain accurate CRM and sales documentation (pipeline, activity, contacts, proposals, and contracts); provide regular forecasts and performance updates to leadership.
  • Represent the voice of the customer internally by sharing insights on category trends, retailer priorities, and competitive activity; attend and actively contribute to internal status, strategy, and business review meetings.
  • Mentor and support internal team members by sharing best practices, providing coaching on account needs and deliverables, and contributing to process improvements that strengthen client service.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
  • 5+ years of successful B2B sales experience, including prior experience selling to CPG brands and/or their agencies.
  • Strong understanding of shopper marketing, retail/CPG go-to-market planning, and in-store merchandising and media programs.
  • Proven ability to prospect, build pipeline, negotiate, and close; comfortable presenting to senior brand and agency stakeholders.
  • Excellent written and verbal communication skills; able to create compelling proposals and deliver persuasive presentations.
  • Highly organized with strong project management skills; able to manage multiple accounts and deadlines with attention to detail.
  • Proficiency with CRM tools (e.g., Salesforce) and Microsoft Office (PowerPoint, Excel, Word); able to interpret and communicate performance results.
  • Collaborative, team-oriented mindset with a demonstrated ability to mentor and partner cross-functionally.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B salesshopper marketingretail go-to-market planningin-store merchandisingpipeline managementnegotiationpresentation skillsproject managementaccount planningperformance analysis
Soft Skills
communicationrelationship buildingmentoringcollaborationorganizational skillsattention to detailconsultative sellingcoachingproblem-solvingstrategic thinking