Marketing and Member Engagement Manager
Silvur
Job Level
Mid-LevelSenior
About the role
- Conduct strategic business planning including category management, space management, product evaluation, promotion planning and evaluation, trade funds evaluation, and resource allocation
- Analyze retailing and shopper/consumer behaviors and build data-driven strategies leveraging macro-economic, consumer, and retail insights to generate clear implications and recommendations
- Identify, measure, and quantify brands and competitors’ trends and opportunities; create and maintain weekly/monthly reporting vehicles
- Develop consultative insights and presentations aimed at generating increased sales
- Manage syndicated and non-syndicated data resources (POS, Circana, Nielsen, etc.)
- Leverage analytical insights to grow the category and identify merchandising growth opportunities
- Recommend insights-based actions that generate incremental revenue for CROSSMARK
- Develop and share best practices (templates, analyses, methodologies) and be recognized as a thought leader in category management insights and trends
- Coordinate with the field Insights team to manage national client presentations and analyses
- Analyze and present post-promotion analysis, quantifying impact to brand and category
Requirements
- Excellent written and verbal communication skills
- Intermediate skills in Excel
- Ability to organize and manage multiple, time-sensitive projects
- Ability to work well in a team setting and with various levels within the organization
- Ability to translate broad trends to specific implications
- Experience working with sales and/or customer development (including channel development, merchandising, and trade relations) preferred
