Own the end-to-end execution of the RCS for Business newsletter, transforming it into a primary engine for customer awareness and lead nurturing.
Segment audiences to deliver tailored updates to both existing customers (retention/upsell) and prospects (consideration), ensuring the newsletter drives consistent engagement rather than just passive reading.
Create and maintain a bespoke content calendar that balances high-level thought leadership (future of messaging) with practical adoption guides (how-to get started).
Ensure all assets are on-brand, visually compelling, and optimized for performance metrics (CTR, Open Rate) to drive measurable business impact.
Develop "at-a-glance" competitive assets that clearly articulate the value of RCS for Business against legacy channels (SMS) and OTT competitors.
Focus messaging on key decision-drivers such as feature parity, superior open rates, verified sender security, and ROI, equipping the sales team to handle objections and close deals faster.
Produce high-intent blog posts that answer technical and commercial questions.
Write industry-specific articles to help demonstrate specific use cases and solve industry pain points.

Requirements

5–7 years of marketing experience, ideally in a B2B tech, SaaS, cloud, telecom, or mobile communications environment.
Proven experience managing content strategy, newsletters, editorial calendars, or lifecycle communications.
Strong writing skills with the ability to simplify complex technical concepts into clear, compelling narratives.
Experience building sales enablement assets (battlecards, comparison sheets, product one-pagers, etc.).
Demonstrated success in performance marketing or content optimization using metrics such as CTR, open rates, engagement time, or SEO results.
Strong project management skills with the ability to manage multiple initiatives on tight timelines.
Experience partnering with cross-functional teams (Product, Sales, Engineering, Design).
Post-secondary education in Marketing, Communications, Business, or a related field.
**Nice to Have**
Experience with enterprise messaging, CPaaS, MarTech, or AdTech.
Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
Experience producing educational or technical content.
Understanding of marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp).
Knowledge of customer lifecycle marketing and lead nurturing strategies.
Data storytelling experience—turning insights into content strategy recommendations.

Benefits

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategynewsletter managementeditorial calendarssales enablement assetsperformance marketingcontent optimizationdata storytellinglead nurturing strategieswriting skillsSEO

Soft Skills

project managementcross-functional collaborationsimplifying complex conceptscommunicationengagementcustomer awarenesslead nurturingtime managementstrategic thinkingcreativity