Analyst

• - **Serve as the** **category and insights expert** for the sales team, providing data-backed recommendations to grow category share and brand performance at retail.
• - **Design, develop, and maintain interactive Power BI dashboards** to monitor performance, track KPIs, and automate reporting processes for internal and customer use.
• - **Synthesize learnings from multiple data sources** — including LDIA, Retail Link, Circana/IRI, and internal shipment data — into clear, impactful selling stories using PowerPoint and BI visualizations.
• - **Identify growth opportunities** through category reviews, pricing and promotional analysis, assortment optimization, and distribution gap assessments.
• - **Partner with cross-functional teams** (sales, marketing, insights) to customize national category stories for retailer-specific strategies.
• - **Lead weekly/monthly performance discussions** with the local sales team, focusing on category trends, volume drivers, and promotional performance.
• - **Manage the use and application of** **syndicated and non-syndicated data resources**, ensuring data integrity and consistency.
• - **Provide** **category education sessions** to internal teams to establish a shared understanding of growth drivers and market dynamics.
• - Share best practices for analytics, reporting, and data visualization across the organization.

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