Acosta

Director, Business Development

Acosta

full-time

Posted on:

Location Type: Hybrid

Location: Lewisville • Texas • 🇺🇸 United States

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Job Level

Lead

About the role

  • Develop and execute innovative lead generation strategies to meet and exceed new business goals for CROSSMARK.
  • Build and maintain a robust pipeline using enterprise-level lead qualification frameworks, targeting both new prospects and existing clients for full-service integration.
  • Collaborate with Business Strategists to deliver high-impact, top-to-top presentations that influence senior stakeholders and drive business outcomes.
  • Partner with Deal Desk to ensure accurate pricing and timely contract execution aligned with scope and client expectations.
  • Own all analytics and measurement initiatives, leveraging proprietary frameworks to guide shopper marketing and connected commerce strategies.
  • Synthesize complex data into compelling narratives that build trust, demonstrate value, and influence client decision-making.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, Sales, or a related field required.
  • 5–8 years of progressive experience in business development, with a minimum of 3 years in a shopper marketing agency or similar environment focused on CPG clients.
  • Proven ability to prospect new business through industry research and cold outreach, build a robust pipeline, and close deals effectively.
  • Skilled in crafting compelling narratives and selling ideas to senior business leaders.
  • Stellar presentation skills with the ability to lead and engage client meetings at the executive level.
  • Strong capability to interpret complex data and translate it into actionable business solutions.
  • Adept at cultivating long-term, trust-based client relationships.
  • Self-starter with a passion for innovation and growth.
  • High energy, positive thinker, confident, and consultative in approach.
  • Exceptional interpersonal and writing skills with acute attention to detail.
  • Willingness and ability to travel up to 10%.
Benefits
  • We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online.
  • Achievements are celebrated, work-life balance is prioritized, and everyone feels valued.
  • Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lead generation strategieslead qualification frameworksanalyticsdata interpretationbusiness developmentcold outreachpipeline managementcontract executionshopper marketingconnected commerce
Soft skills
presentation skillsnarrative craftingclient relationship managementself-starterinnovationpositive thinkingconsultative approachinterpersonal skillswriting skillsattention to detail
Certifications
Bachelor’s degree in Business AdministrationBachelor’s degree in MarketingBachelor’s degree in Sales
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