Senior Lifecycle Marketing Specialist

Acorns

Senior Lifecycle Marketing Specialist supporting customer acquisition and reacquisition programs. Collaborating with various teams to optimize data-informed campaigns at Acorns.

Posted 7/24/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $100,000 - $111,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, campaign execution, and data-driven decision-making, with a strong focus on audience segmentation and multichannel strategies. Proficient in leveraging marketing automation tools like Braze to optimize customer acquisition and retention efforts in a regulated environment.

Highest-signal resume keywords

Lifecycle MarketingCampaign Execution in BrazeAudience SegmentationA/B Testing and Performance AnalysisCompliance with CAN-SPAM Regulations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCampaign ExecutionAudience SegmentationA/B TestingHTMLLiquid LogicData AnalysisMultichannel CampaignsAutomated Journey LogicOptimization Recommendations

Soft Skills

Cross-Functional CollaborationProject ManagementAttention to DetailProactive MindsetStrong Ownership

Tools & Technologies

BrazeAI ToolsEmail MarketingPush NotificationsIn-App MessagingSMS CampaignsContent Cards

Industry Keywords

Customer AcquisitionCustomer RetentionGrowth MarketingRegulated Fintech EnvironmentLifecycle Marketing Best Practices

About the role

Key responsibilities & impact

Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities aligned with established business goals.
Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings.
Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market.
Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition and reacquisition.
Analyze campaign and experiment performance, identify meaningful trends, and translate results into optimization recommendations for future experiments.
Own campaign quality and governance from setup through launch, ensuring accurate execution and adherence to internal review processes.
Navigate Legal and Compliance requirements in a regulated fintech environment, with working knowledge of CAN-SPAM and lifecycle marketing best practices.
Leverage AI tools to accelerate campaign development, strengthen quality assurance, and improve team workflows.

Requirements

What you’ll need

3–5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software.
Experience building and launching multichannel campaigns and automated journeys utilizing email, push, in-app messaging, Content Cards, and SMS channels.
Experience supporting acquisition and/or reacquisition programs, with a track record of improving customer conversion or winback performance.
Strong understanding of audience segmentation, personalization, and automated journey logic.
Strong experimentation fundamentals, including hypothesis development, A/B and multivariate testing, and performance analysis.
The ability to translate established business goals into clear lifecycle strategies, campaign plans, and executable customer journeys.
A rigorous approach to QA, approvals, and launch governance, ideally within a regulated or high-risk environment.
Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices.
Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA.
Confidence reviewing data, identifying trends, and making informed recommendations.
Strong cross-functional collaboration and project management skills.
Comfort using AI tools to improve workflow efficiency and campaign quality.
A proactive mindset with the ability to recommend improvements to lifecycle processes and tools.
High attention to detail, strong ownership, and the ability to manage multiple priorities.
Hunger to deliver game-changing products.
Exceptional drive and precision in delivery.
A belief that your work is tied to your life's mission.
Optimism about the potential for societal change.

Benefits

Comp & perks

Competitive salary and stock options
A comprehensive benefits package for you and your family
Flexible work location, hours, and paid time off
401(k) matching
Monthly Acorns account contribution & GoHenry account for your family
Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
Roots Leadership Program for Emerging Leaders
Community week onsite gatherings and various virtual events
Talented and motivated team members who care deeply about one another, our mission, and our customers.
The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.