Brand Marketing Manager

Acorns

Brand Marketing Manager leading brand marketing campaigns for a financial wellness app. Executing content creator strategy and engaging young investors and parents.

Posted 7/14/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $142,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated brand marketing campaigns, leveraging AI tools for content production, and executing strategies that connect with young investors and parents. Proven ability to manage cross-functional teams and navigate compliance while delivering impactful marketing initiatives.

Highest-signal resume keywords

Brand MarketingIntegrated Campaign ExecutionSocial Media StrategyAI Tools IntegrationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Lifecycle ManagementContent CreationBranded Content ProgramsData AnalysisCreative Brief Writing

Soft Skills

Strategic JudgmentAgilityDriveCollaborationOptimism

Tools & Technologies

Generative AI ToolsSocial Media PlatformsContent Management SystemsAnalytics Tools

Industry Keywords

Influencer MarketingCommunity BuildingFinancial WellnessCultural TrendsCompliance Management

About the role

Key responsibilities & impact

Help lead Acorns and Acorns Early in shaping, shipping, and scaling the brand at a pivotal moment in our growth.
Lead high-impact brand marketing campaigns, execute content creator strategy, and bring integrated activations to life with speed, creativity, and founder-level energy.
Jump in headfirst to help us grow our brand platform, scale upper-funnel reach, bring new products to market, and deepen our connection with young investors and parents.
Build Integrated Campaigns: Design and execute impactful, content-first brand campaigns across social, digital, in-app, PR, partnerships, experiential, and influencer channels.
Write Creative Briefs & Positioning: Craft exceptional brand positioning, creative briefs, and marketing plans that connect cultural moments directly to the Acorns brand mission.
Execute End-to-End: Own the campaign lifecycle from original ideation through execution and post-launch optimization, ensuring total precision in delivery.
Leverage Emerging AI Tools: Proactively integrate AI tools and workflows into the creative development process to scale content production, increase campaign agility, and explore innovative storytelling mediums.
Manage Agencies & Partners: Confidently represent the Brand Marketing team with external agencies, creators, and internal leadership, successfully navigating legal and compliance requirements.
Drive Creator Marketing: Support full-funnel creator and influencer marketing strategies from high-level brand awareness down to conversion-driven demand.

Requirements

What you’ll need

6–9 years of experience in brand marketing, social media strategy, branded content programs, or influencer/creator management.
Proven track record of executing multi-channel, social-first integrated campaigns from the ground up.
Impeccable strategic judgment and a deep understanding of internet culture, social trends, and community building.
Strong cross-functional collaboration skills to seamlessly collaborate with creative, legal, compliance, and agency relationships.
Thirst for delivering game-changing products and campaigns that redefine how families look after their financial wellness.
Exceptional drive and precision in delivery, with the agility to project manage and prioritize under tight timelines. You do not shy away from a contract, workback schedule or compliance review.
AI Curiosity & Aptitude: A strong interest and hands-on agility in applying generative AI tools across workflows—from copy ideation to content asset generation—to amplify output and speed.
Analytical curiosity to comfortably apply data, learnings, and insights to inform strategy that drives our goals and measure performance.
A belief that your work is tied to your life's mission and optimism about the potential of societal change.

Benefits

Comp & perks

Competitive salary and stock options
A comprehensive benefits package for you and your family
Flexible work location, hours, and paid time off
401(k) matching
Monthly Acorns account contribution & GoHenry account for your family
Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
Roots Leadership Program for Emerging Leaders
Community week onsite gatherings and various virtual events
Talented and motivated team members who care deeply about one another, our mission, and our customers.
The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.