Product Marketing Manager

Acorns

Product Marketing Manager at Acorns supporting messaging and go-to-market strategies for product launches. Collaborating cross-functionally while integrating AI tools for enhanced product marketing efficiency.

Posted 5/7/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $142,500 - $155,000 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Product Messaging & Storytelling: Support the development and maintenance of messaging frameworks that connect product capabilities to customer benefits across all touchpoints.
Go-To-Market Execution: Support end-to-end GTM execution for product launches, including creative briefing, channel coordination, and launch communications.
Voice of Customer Integration: Synthesize insights from research, customer feedback, and social sentiment into messaging recommendations to ensure we are speaking the customer's language.
Evergreen Content & Adoption: Maintain a library of evergreen assets—such as FAQs, value propositions, and app store creative—to improve product understanding and reduce trust barriers.
AI-Enabled Operations: Apply modern AI tools and workflows to improve the speed, quality, and consistency of product marketing deliverables.
Cross-Functional Collaboration: Partner closely with Product, Brand, Growth, Lifecycle, Research, and Compliance to execute initiatives that drive measurable customer adoption.

Requirements

What you’ll need

3–5 years of product marketing experience, with a track record of supporting product launches (Consumer, fintech, or subscription experience preferred).
Strong communication and storytelling skills, with the ability to translate technical features into clear customer value.
Proficiency in using AI tools to support messaging development, content creation, or research synthesis.
Proven ability to synthesize customer insights into actionable marketing recommendations.
Experience developing customer-facing marketing assets and supporting evergreen content systems.
Ability to collaborate effectively across diverse teams in a fast-paced, regulated environment.
Hunger to deliver game-changing products.
Exceptional drive and precision in delivery.
A belief that your work is tied to your life's mission.
Optimistic about the potential of societal change.

Benefits

Comp & perks

Competitive salary and stock options
A comprehensive benefits package for you and your family
Flexible work location, hours, and paid time off
401(k) matching
Monthly Acorns account contribution & GoHenry account for your family
Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
Roots Leadership Program for Emerging Leaders
Community week onsite gatherings and various virtual events
Talented and motivated team members who care deeply about one another, our mission, and our customers.
The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

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Hard Skills & Tools

product marketingmessaging frameworksgo-to-market executioncustomer insights synthesiscontent creationevergreen content developmentAI tools proficiency

Soft Skills

communication skillsstorytelling skillscollaborationdriveprecisioncustomer-centric mindsetoptimism