Senior Product Marketing Manager

Acorns

Senior Manager of Product Marketing focusing on narrative architecture and go-to-market strategy at Acorns. Driving product adoption with a strong emphasis on AI integration and storytelling.

Posted 5/7/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $170,000 - $185,000 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Own Narrative Architecture & Storytelling: Build and maintain the core messaging architecture across the Acorns portfolio as the source of truth for Brand, Growth, Lifecycle, and Comms. Ensure messaging clearly connects product capabilities to customer outcomes.
Integrate Voice of Customer: Continuously synthesize insights from research, support, and social sentiment into messaging. Maintain a living system that keeps customer language and motivations embedded in strategy.
Lead Go-To-Market Strategy: Own end-to-end GTM execution for key launches, including positioning, audience strategy, and performance measurement. Leverage AI-assisted workflows to increase speed while maintaining brand and compliance standards.
Drive Evergreen Content & Adoption: Own a centralized library of evergreen assets—including product education, value propositions, and app store creative—to improve product understanding and increase adoption.
Build AI-Integrated Operations: Develop reusable AI workflows and prompt systems that improve the quality, speed, and consistency of marketing execution.
Collaborate Cross-Functionally: Partner closely with Product, Brand, Growth, Lifecycle, and Compliance to ensure launch readiness and coordinated execution across all customer-facing channels.

Requirements

What you’ll need

5–7 years of product marketing experience, including leading product launches that drove measurable adoption (Consumer, fintech, or subscription experience preferred).
Strong AI fluency, with experience applying modern AI tools to research, messaging, content development, or competitive analysis.
Exceptional communication and storytelling skills, with the ability to translate product capabilities into clear customer value.
Proven ability to synthesize customer insights and market signals into actionable marketing plans.
Experience building scalable content systems and repeatable processes in fast-paced environments.
Hunger to deliver game-changing products.
Exceptional drive and precision in delivery.
A belief that your work is tied to your life's mission.
Optimistic about the potential of societal change.

Benefits

Comp & perks

Competitive salary and stock options
A comprehensive benefits package for you and your family
Flexible work location, hours, and paid time off
401(k) matching
Monthly Acorns account contribution & GoHenry account for your family
Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
Roots Leadership Program for Emerging Leaders
Community week onsite gatherings and various virtual events
Talented and motivated team members who care deeply about one another, our mission, and our customers.
The rare opportunity to create a new world.

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Hard Skills & Tools

product marketinggo-to-market strategyAI workflowscontent developmentcompetitive analysiscustomer insights synthesismeasurable adoptionscalable content systemsmessaging architectureperformance measurement

Soft Skills

communication skillsstorytelling skillscollaborationdriveprecisionoptimismcustomer-centric mindsetstrategic thinkingadaptabilitycreativity