Ackerherz

Content Marketing Manager

• - Refine our brand positioning and define the best strategy for communicating our identity and promoting our business model.
• - Grow a community committed to the brand and our values: test different online and offline channels/events to activate our members and provide them with a platform to engage with us
• - You own and grow our Social Media page (today mainly Instagram) by creating engaging organic social media content (photo, text, and video) that is tailored to our target audience - with you as the face of Ackerherz.
• - You will find, contact, and support UGC creators and organize their content productions.
• - You coordinate videos, images, and briefings between freelancers and performance marketing and ensure that sufficient content is available for performance marketing campaigns
• - Acting as the gatekeeper for our visual identity and tone of voice, ensuring all marketing outputs align with our creative and brand strategy
• - Managing and responding to all comments across our social media channels

Community & Content Marketing Manager

Growth Marketing

• Annual and monthly budget planning & allocation (Google, Meta, Influence, Refer-a-Friend program)
• Optimization of the channel mix while testing & scaling new channels
• Offer x Funnel x Creative: You think holistically from target group insights to post-purchase marketing
• Trend scouting (TikTok/Meta/YouTube) & briefings for the creative team/freelancers together with the French marketing team
• Hypothesis-driven testing for messages, formats and creatives
• You set up a new brand strategy based on market insights, quantitative and qualitative consumer insights
• Leading & coaching 3 team members:
• - Influence Manager: Manages relationships with influencers, develops campaigns, and leverages partnerships to boost brand awareness and conversion.
• - CRM Manager: Oversees customer relationship management systems, analyzes customer data, and implements strategies to improve retention and loyalty.
• - Organic Content & Community Manager: Creates and curates engaging content while nurturing and growing the brand’s online community through authentic interactions.
• Interdisciplinary collaboration with the French marketing team, especially on Google & Meta ads

Head of Growth Marketing

Customer Support

• Du beantwortest Fragen und löst Anliegen unserer Mitglieder per Mail
• Du bist die „Voice of the Customer“: du sammelst Feedback und gibst es an die richtigen Teams weiter
• Du bringst dich in kleine Projekte ein – z. B. bei der Verbesserung unserer Support-Prozesse oder beim Aufbau unserer Hilfeseiten
• Du arbeitest eng mit unserem Customer Support Lead zusammen und bekommst tiefe Einblicke in modernen E-Commerce-Support
• Du wirst Teil eines herzlichen, engagierten Teams, das füreinander da ist 🤝

Community & Content Marketing Manager

Head of Growth Marketing

Werkstudent Customer Support, Hybrid