Marketing Manager

ACI Worldwide

Marketing Manager driving B2B payments demand generation for ACI Worldwide in Bogotá. Executing ABM campaigns, field marketing, events, and pipeline programs across Latin America.

Posted 8/5/2026full-timeBogotá • 🇨🇴 ColombiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing regional marketing strategies, particularly in B2B environments, with a focus on demand generation and account-based marketing. Proficient in leveraging AI-powered tools for campaign optimization and performance tracking while ensuring effective communication and collaboration with stakeholders.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based Marketing (ABM)Demand Generation CampaignsProject Management SkillsBilingual Proficiency in English and Spanish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationIntegrated MarketingCampaign Performance TrackingMarketing AnalyticsLead GenerationMulti-Channel MarketingEvent PlanningRevenue-Aligned Marketing ProgramsCustomer EngagementMarketing Attribution

Soft Skills

Strong Communication SkillsStakeholder ManagementCross-Functional CollaborationAttention to DetailAbility to Work Independently

Tools & Technologies

AI-Powered Marketing ToolsCRM PlatformsMarketing Automation SoftwareGoogle AnalyticsSalesforceDemandbase

Certifications & Qualifications

HubSpot CertificationSalesforce CertificationGoogle Analytics Certification

Industry Keywords

Field MarketingCustomer EventsMarketing BudgetsBrand AwarenessMarket Visibility

About the role

Key responsibilities & impact

Partner with LATAM sales leaders and account teams to develop and execute regional marketing strategies aligned with revenue objectives
Plan, coordinate, and execute integrated demand generation and account-based marketing (ABM) campaigns
Develop marketing programs that move prospects from awareness through qualification and sales engagement
Track, manage, and optimize marketing-generated leads and campaign performance
Support field marketing activities, customer events, executive roundtables, conferences, webinars, and industry sponsorships
Manage campaigns across digital, email, content, social media, partner, and event channels
Leverage AI-powered marketing, analytics, and productivity tools to improve campaign effectiveness, personalization, lead generation, and business outcomes
Communicate campaign performance, pipeline contribution, project status, and business outcomes to stakeholders
Adapt global and regional programs and messaging for local market requirements
Manage external agencies, vendors, event partners, and marketing service providers
Track marketing budgets and resource allocation
Increase ACI Worldwide’s brand awareness and market visibility across key LATAM customer segments
Ensure accurate campaign tracking, reporting, and attribution within marketing and CRM platforms
Adhere to ACI corporate policies, Code of Ethics, and Global Information Security requirements
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Communications, or a related field
Minimum 5-7 years of experience in B2B marketing, field marketing, demand generation, or integrated marketing roles
Experience supporting enterprise sales organizations and developing revenue-aligned marketing programs
Experience executing account-based marketing (ABM) campaigns and multi-channel demand generation programs
Strong project management skills and ability to manage multiple priorities
Experience planning and executing customer-facing events and field marketing initiatives
Strong analytical skills measuring marketing performance, pipeline contribution, and ROI
Excellent written, verbal, and presentation communication skills
Ability to effectively utilize AI-enabled marketing tools and technologies
Strong stakeholder management and cross-functional collaboration capabilities
Ability to work independently in a fast-paced environment with attention to detail
Full professional proficiency in English and Spanish
Professional marketing certifications are a plus, including HubSpot, Salesforce, Demandbase, or Google Analytics

Benefits

Comp & perks

Hybrid work arrangement
Up to 20% of travel is required within Latin America and occasionally internationally