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Senior Product Marketing Manager
ACI WorldwideSenior Product Marketing Manager at ACI Worldwide developing AI-driven marketing strategies and collaborating with stakeholders. Focused on brand awareness and market effectiveness with 10+ years of experience.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies, leveraging AI tools for content creation and campaign optimization, and applying market research methods to enhance brand visibility and lead generation.
Highest-signal resume keywords
10+ Years Related ExperiencePayments Industry KnowledgeStrong Writing SkillsAI-Enabled Marketing ToolsMarketing Measurement Best Practices
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Project DevelopmentContent CreationPredictive AnalyticsMarket AnalysisCampaign ExecutionLead GenerationBudget ManagementMarket Research MethodsValue Proposition DevelopmentAI-Driven Insights Application
Soft Skills
Excellent Communication SkillsCollaboration SkillsPresentation SkillsJudgment and Decision-Making
Tools & Technologies
AI-Enabled Marketing PlatformsWeb ToolsContent Platforms
Certifications & Qualifications
Bachelor's Degree in Related Field
Industry Keywords
Marketing EffectivenessBrand AwarenessCustomer SegmentationROI TrackingField Events
About the role
Key responsibilities & impact- Develop marketing projects
- Develop and execute initiatives to reach target audiences through appropriate channels
- Write valuable collateral and engaging content
- Collaborate with key stakeholders to establish brand awareness
- Produce insights to achieve marketing effectiveness goals
- Communicate AI capabilities into clear business value
- Track expenses and manage projects budget
- Track ROI using predictive analytics
- Execute campaigns and events to fulfill lead generation goals
- Increase company visibility through market analysis
- Generate marketing plan activities
- Produce product messaging to distinguish from competition
- Construct value proposition focusing on AI-driven benefits
- Develop content like whitepapers and collateral
- Plan field events showcasing AI innovation
Requirements
What you’ll need- Bachelor's Degree in related field
- 10+ years related experience
- Payments industry knowledge
- Strong writing and presentation skills
- Optimizes best practices in marketing measurement
- Excellent communication skills for collaboration
- Solid knowledge of various marketing and web tools, including AI-enabled marketing and content platforms
- Experience using AI tools to support content creation, campaign optimization, customer segmentation and performance analysis
- Ability to interpret and apply AI-driven insights to marketing strategy and execution
- Exercises judgment within defined procedures and practices to determine appropriate action
- Demonstrable experience in marketing elements and market research methods
Benefits
Comp & perks- Opportunities for growth
- Career development
- Competitive compensation
- Benefits package