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About the role
Key responsibilities & impact- Own GTM foundational onboarding so new hires hit productivity faster
- Track and report on time-to-productivity metrics; iterate programs based on outcomes.
- Drive field enablement programs centered on process changes, playbook evolution, and product or messaging releases, ensuring the field is ready before changes hit the ground.
- Create a system of record for enablement content: findable in the flow of work, versioned, and measurable.
- Set operational rhythms and communications that protect selling time and reduce internal friction across the GTM org.
- Run strategic programs and projects that make the GTM org measurably more efficient, with clear project management standards and SLAs.
- Serve as the primary bridge between field-facing teams and the product marketing function, ensuring messaging is field-ready and assets are being adopted, not just published.
- Execute launch enablement end to end, including messaging activation, objection handling, and competitive response, in coordination with PMM.
- Own partner enablement motions that extend our field readiness programs beyond direct sales to our partner ecosystem.
- Design programs that work across direct and indirect selling motions with appropriate role and segment specificity.
- Build experiences, communications, and programs that foster connection, clarity, and alignment across our growing Revenue organization.
- Execute field communication and enablement calendars for key initiatives including pricing, packaging, and systems changes, as directed by Revenue leadership.
- Participate in cross-functional planning with stakeholders to sequence and measure enablement priorities.
- Lead, mentor, and develop our team of enablement and program team members.
- Model best practices in adult learning, facilitation, and behavior change; build repeatable enablement delivery standards for the team.
Requirements
What you’ll need- 10+ years in GTM enablement or sales leadership.
- Proven success building enablement programs from the ground up at a B2B SaaS company of comparable size and complexity.
- Deep experience with onboarding and ramp design, playbook development, and field communications.
- Demonstrated fluency in partner enablement, including programs that span direct and indirect selling motions.
- Track record of operating as a credible bridge between field teams and product marketing, with the ability to influence upstream content decisions.
- Strong experience working with enablement platforms (e.g., Highspot/Seismic/Saleshood).
- Proven ability to align stakeholders and drive programs across teams that do not report to you.
- Nice to Have: Prior experience in HR Tech or workforce technology.
- Familiarity with MEDDPICC or Force Management sales methodologies.
- Experience scaling enablement through high-growth or transformation periods (new products, re-segmentation, packaging changes).
- Exposure to partner or channel programs in a SaaS go-to-market context.
Benefits
Comp & perks- Rewards for your impact through our Recognition and Rewards program
- Health Benefits and Life Insurance Coverage beginning on your first day
- Parental Leave Top-up
- Employer matched RRSP contributions
- Flexible Vacation to recharge, so you can bring your best
- Employee and Family Assistance Program offering mental health, legal, and financial counselling
- Supported professional development and career growth (Linkedin Learning, mentorship)
- Employee-Led Employee Resource Groups that celebrate our diversity
- Regular events designed to build connection, belonging, and well-being
- Hybrid flexibility, with time in our beautiful Liberty Village, Toronto office
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM enablementonboarding designplaybook developmentfield communicationspartner enablementproject managementsales methodologiesenablement program designstakeholder alignmentprogram scaling
Soft Skills
leadershipmentoringcommunicationinfluencecollaborationfacilitationorganizational skillsadaptabilityproblem-solvingrelationship building
