Salary
💰 $120,000 - $135,000 per year
About the role
- Manage brand presence and engagement on Reddit
- Build community relationships and operate branded and non-branded community presences
- Increase brand visibility and drive traffic and conversions through strategic content, discussions, and advertising
- Personally post, seed, and engage within communities to influence conversations
- Develop and execute Reddit strategy aligned with social and brand objectives
- Identify key subreddits and conversations relevant to target audience
- Establish KPIs for engagement, traffic, conversions, and SERP impact
- Create platform-specific content and monitor trending topics
- Engage with users, moderate subreddits, and leverage personas for organic participation
- Monitor brand mentions, sentiment, and mitigate negative press or backlash
- Track and analyze Reddit performance and provide regular reports
- Collaborate with product, customer service, influencers, moderators, and advertising teams
- Ensure compliance with Reddit guidelines and platform best practices
Requirements
- 2-4 years of social media management, digital marketing, or community management, with a strong focus on Reddit
- Deep understanding of Reddit’s ecosystem, communities, culture, and best practices for organic and paid engagement
- Proven ability to post, seed, and manage multiple personas/accounts to shape conversations authentically
- Comfortable with performance metrics (engagement rates, SERP visibility, conversions) and using data to iterate
- Track record of fostering community interactions and growth
- Excellent written/verbal communication skills with ability to adapt voice
- Ability to handle negative feedback and challenging situations calmly and effectively
- Works well across teams and functions
- Thrives in ambiguous, fast-moving environments