Lifecycle Marketing Manager

Acelero Learning

Manager, Lifecycle Marketing at Acelero Learning responsible for building engagement strategies. Overseeing customer journey execution and optimizing marketing systems within a HubSpot-enabled ecosystem.

Posted 7/9/2026full-timeRemote • 🇺🇸 United StatesSeniorLead💰 $70,000 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

The Manager, Lifecycle Marketing is responsible for owning the journey layer of the modern Marketing and Communications ecosystem.
Reporting to the VP of Marketing and Communications, this role helps turn audience engagement into sustained relationships through connected customer journeys, nurture systems, onboarding experiences, retention strategies, and behavior-based marketing automation across Shine Early Learning and Acelero Learning.
Builds and optimizes lifecycle marketing strategies across multiple audience types and customer journey.
Develops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences.
Develops scalable nurture and engagement systems that support awareness, onboarding, activation, engagement, retention, renewals, advocacy, and re-engagement.
Creates connected customer journey frameworks across email, SMS, CRM workflows, landing pages, enrollment communication, and digital touchpoints.
Helps evolve the organization from isolated communication tactics toward connected, audience-centered relationship marketing.
Serves as a key operational lead for lifecycle marketing execution inside HubSpot.
Builds and manages automated nurture workflows, email sequences, SMS communication flows, audience segmentation, smart lists, behavioral triggers, lifecycle stages, onboarding pathways, retention and re-engagement campaigns, and CRM communication systems.
Ensures lifecycle workflows remain scalable, organized, audience-centered, and aligned with broader campaign strategies.

Requirements

What you’ll need

Bachelor's degree
7+ years of experience in lifecycle marketing, CRM marketing, marketing automation, customer journey strategy, or audience engagement marketing
HubSpot certification is strongly preferred, along with demonstrated experience building and operating scalable marketing systems within HubSpot
Experience within education, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand ecosystems preferred
Physical exam and background checks are required for this position
Travel required locally or long-distance up to 10% of the time for work-related meetings and functions
Must have a valid driver's license and/or reliable transportation
Strong hands-on experience with HubSpot.
Experience building automated nurture systems and customer journey workflows
Strong understanding of customer journeys, audience engagement, lifecycle stages, email and SMS marketing, marketing automation, audience segmentation, and CRM communication strategy
Experience working cross-functionally across marketing, content, creative, web/UX, growth/analytics, and operations teams
Strong analytical mindset with ability to translate engagement data into actionable insights
Excellent organizational and project management skills
Comfortable operating in evolving, collaborative, and fast-moving environments
Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems
Experience supporting B2B and B2C audiences

Benefits

Comp & perks

Medical, Dental, and Vision Insurance with multiple plan options to fit your needs
Health Savings Account (HSA) with company contributions up to $800 annually
Flexible Spending Accounts (FSA) for health and dependent care expenses
401(k) Retirement Plan with up to 4% company match and immediate vesting
Company-paid Short-Term and Long-Term Disability and Basic Life Insurance
Up to $500 per year in Professional Development Reimbursements
Employee Assistance Program (EAP) with counseling and mental wellness support
Wellness Programs, including virtual fitness, nutrition, and mindfulness classes
Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Lifecycle MarketingCRM MarketingAutomated Nurture SystemsCustomer Journey WorkflowsAudience SegmentationEmail MarketingSMS MarketingBehavioral TriggersRetention StrategiesData Analysis

Soft Skills

Organizational SkillsProject ManagementAnalytical MindsetCollaborationAdaptability

Certifications

HubSpot Certification